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kruut.de website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 88 checks
This review found 42 issues worth fixing on kruut.de, 16 of them high impact, across 88 checks. The most urgent: 24 images over 500 KB. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,419 of 108,935 reviewed websitesbeats 49%
- #32,648 of 61,775 online storesbeats 41%
- #31,338 of 56,370 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 205 ms |
| May 30, 2026 | 206 ms |
| Jun 6, 2026 | 210 ms |
| Jun 13, 2026 | 219 ms |
| Jun 20, 2026 | 220 ms |
| Jun 27, 2026 | 228 ms |
| Jul 4, 2026 | 229 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 236 ms |
| Jul 25, 2026 | 238 ms |
| Aug 1, 2026 | 239 ms |
| Aug 8, 2026 | 239 ms |
| Aug 15, 2026 | 240 ms |
| Aug 22, 2026 | 240 ms |
| Aug 29, 2026 | 242 ms |
| Sep 5, 2026 | 241 ms |
| Sep 12, 2026 | 233 ms |
| Sep 19, 2026 | 228 ms |
| Sep 26, 2026 | 225 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 237 ms |
| Oct 24, 2026 | 245 ms |
| Oct 31, 2026 | 237 ms |
| Nov 7, 2026 | 232 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.3 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,556 HTML elements
The page has 4,556 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
1.9 MB62 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
750 ms · 485 KiBAbout 485 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and drip-apex.com and others), adding 945 KiB and 715 ms of main-thread time.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.
Shopify adds 229 ms
229 msShopify costs a phone 229 ms of main-thread work and 399 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 83 KiB17 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).
Reduce unused CSS
150 ms · 25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.0 s
20.0 sYour largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 29.3 s
29.3 sThe page becomes fully interactive after 29.3 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Real-user INP: 202 ms
202 msReal visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 248 ms
248 msScripts block taps and scrolling for 248 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 205 ms to 232 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 587 ms
587 msReal visitors wait 587 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
24 images over 500 KB
24 images weigh 25.6 MB together. On a phone connection a single image that size takes seconds.
25 images far larger than shown
17.2 MB25 images are downloaded at several times the size a phone draws them, for example FREISTELLER-BUCH.webp at 3,088 px wide, shown at 101 px. Resized copies would save about 17.2 MB.
Page weight: 12.5 MB in 393 requests
12.5 MBYour homepage downloads 12.5 MB in 393 requests on a phone: images 5.5 MB (143), media 4.2 MB (4) and scripts 1.2 MB (86). Under 2 MB keeps phones on slow connections fast.
38 images in older formats
38 images (29.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
12 images below the first screen load straight away
12 images further down the page (8.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.5 g of CO₂ per visit
3.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.54 g of CO₂e: 425.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
39 buttons without a name
39 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (35 elements)
Alternative text of images should not be repeated as text: 35 elements on the page fail this check, rated minor by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (12 elements)
ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h6 and h1 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 188 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (5 characters)
Your title is only 5 characters: “Kruut”. Between 30 and 65 characters leaves room to say what you do and for whom.
3 H1 headlines
There are 3 <h1> headlines (“kruut”, “HOL DIR DIE KRAFTDER NATUR” and “HOL DIR DIE KRAFT DER NATUR”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
289 internal links, 12 external
The homepage links to 289 pages on kruut.de and 12 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Die Kraft heimischer Wildkräuter neu entdeckt. Kräuterauszüge. 100% Bio. Bewährte Rezeptur. Naturbelassen. Ohne Zusatzs…”.
Canonical URL set
The canonical URL is https://kruut.de/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kruut.de/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,538 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://kruut.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://kruut.de/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
1 linked page hidden from search
https://kruut.de/products/wildkrauter-abo is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
https://kruut.de/collections/all-products, https://kruut.de/products/wildkrauter-abo, https://kruut.de/collections/bedurfnisse, https://kruut.de/pages/mission and https://kruut.de/blogs/magazin have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
31 small tap targets
31 of 97 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,220 words of copy
The homepage carries about 1,220 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP NOW”.
11 calls to action
The homepage has 11 calls to action, for example “Shop All”, “SHOP NOW” and “Fresh Start”.
73 short forms
73 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 26 testimonial or review blocks, 8 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kruut.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Elevar Conversion Tracking · Apex By Drip · Microsoft Clarity · Tolstoy · Klaviyo Email Marketing Sms · Ta Mappy Store Locator Maps · Judge Me Reviews · Gdpr Cookie Consent · Avada Upsell · Stack Discounts Pro · Gift Box Builder · nfcube.com · gorgias.chat · goaffpro.com · linkster.co · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Berlin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on kruut.de, including 17 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.