ksutherland.com website review

17 images could be 594 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 third-party services load with your homepage (Shopify and shop.app), adding 66 KiB and 23 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “RED”.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 67.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 elements use ARIA attributes their role does not allow, which confuses screen readers.

ARIA attributes must conform to valid values: 6 elements on the page fail this check, rated critical by axe-core.

6 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is only 21 characters: “Kay Sutherland Studio”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization, Product and WebSite) but with 3 problems, for example “WebSite: potentialAction.target is not an absolute URL ("https://ksutherland.com{{ routes.search_ur…”.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 31 pages on ksutherland.com and 5 external pages.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/customer_authentication/redirect, /collections/all, /collections/frontpage/products/red, /collections/frontpage/products/lightning, /collections/frontpage/products/party and /collections/frontpage/products/rose and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 13 pages by a URL that isn't their canonical one, for example /collections/frontpage/products/sunflowers, whose canonical is /products/sunflowers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

/customer_authentication/redirect, /collections/all, /collections/frontpage/products/sunflowers, /collections/frontpage/products/red, /collections/frontpage/products/party and /collections/frontpage/products/rose and 4 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ksutherland.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ksutherland.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 283 words of visible text.

ksutherland.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

ksutherland.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

ksutherland.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.