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labconco.com website review
Visit site (opens in a new tab)Reviewed 1 November 202634 issues · 82 checks
This review found 34 issues worth fixing on labconco.com, 11 of them high impact, across 82 checks. The most urgent: reduce initial server response time. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.3 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.1 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 161 ms |
| May 16, 2026 | 165 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 160 ms |
| Jul 4, 2026 | 147 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 151 ms |
| Jul 25, 2026 | 156 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 141 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 150 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 140 ms |
| Oct 10, 2026 | 151 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 156 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.1 s
5.9 s
6.8 s
Speed
Reduce initial server response time
2.8 sReduce initial server response time. Google estimates savings of 2.8 s on a phone.
Document request latency
2.8 sThe HTML itself could arrive about 2.8 s sooner: redirects, a slow server response or missing compression delay everything after it.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Server response: 2.9 s
2.9 sYour server takes 2.9 s to send the HTML. Google recommends under 600 ms; everything else waits for it.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 709 ms. During a long task the page ignores taps.
Reduce unused JavaScript
150 ms · 413 KiBAbout 413 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
276 KiB9 images could be 276 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1,540 HTML elements
The page has 1,540 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
223 KiB3 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Cloudflare and others), adding 297 KiB and 188 ms of main-thread time.
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
Reduce unused CSS
27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Laboratory space with installed equipment, lab planning”. Most of its time is time to first byte (2.9 s).
Time to Interactive: 11.8 s
11.8 sThe page becomes fully interactive after 11.8 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user INP: 211 ms
211 msReal visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 585 ms
585 msScripts block taps and scrolling for 585 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 161 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Largest content (LCP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.021
0.021The layout barely moves while loading (CLS 0.021, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 116 requests
2.2 MBYour homepage downloads 2.2 MB in 116 requests on a phone: scripts 961 KiB (72), HTML 534 KiB (1) and images 412 KiB (18). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
50_Year_BSC_Homepage_Banner_Image_1920x1080_blue_tint.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
90 KiB2 images are downloaded at several times the size a phone draws them, for example freezonegroup-1000x1000.png at 1,000 px wide, shown at 200 px. Resized copies would save about 90 KiB.
About 0.6 g of CO₂ per visit
0.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (76 elements)
All page content should be contained by landmarks: 76 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
5 H1 headlines
There are 5 <h1> headlines (“For the Love of the Lab”, “Direct Access to Peer-Reviewed Studies” and “A Legacy of Biosafety Innovation”). One clear main headline is easier for people and search engines.
Meta description is long (194 characters)
Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
171 internal links, 15 external
The homepage links to 171 pages on labconco.com and 15 external pages.
4 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “Labconco | Laboratory Equipment & Lab Safety Products”.
Canonical URL set
The canonical URL is https://www.labconco.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.labconco.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,272 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.labconco.com/llms.txt (1 KiB, 4 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.labconco.com/category/food-ag and https://www.labconco.com/food-bev-ag all use the title “Food, Bev & Ag”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
94 of 95 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 739 words of copy
The homepage carries about 739 words of visible text.
4 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact Us” and “Learn More”.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at labconco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Employees
- 284
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on labconco.com, including 18 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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