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lablanca.com website review
Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 83 checks
This review found 36 issues worth fixing on lablanca.com, 10 of them high impact, across 83 checks. The most urgent: main-thread work: 20.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #58,882 of 104,722 reviewed websitesbeats 39%
- #37,760 of 58,656 online storesbeats 30%
- #35,927 of 53,423 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 4.0 s |
| Oct 10, 2026 | 4.0 s |
| Oct 17, 2026 | 4.1 s |
| Oct 24, 2026 | 4.2 s |
| Oct 31, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 164 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 172 ms |
| Jun 20, 2026 | 172 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 179 ms |
| Jul 25, 2026 | 183 ms |
| Aug 1, 2026 | 187 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 189 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 184 ms |
| Sep 19, 2026 | 183 ms |
| Sep 26, 2026 | 188 ms |
| Oct 3, 2026 | 192 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 191 ms |
| Oct 31, 2026 | 192 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 20.9 s
A phone's processor spends 20.9 s on main-thread work while loading, 9.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
7,532 HTML elements
The page has 7,532 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (route.com, Clarity and Shopify and others), adding 2.5 MB and 1.5 s of main-thread time.
Use efficient cache lifetimes
1.3 MB22 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
route.com adds 828 ms
828 msroute.com costs a phone 828 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
50 ms · 580 KiB18 images could be 580 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 569 ms. During a long task the page ignores taps.
Reduce unused CSS
450 ms · 92 KiBAbout 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Duplicated JavaScript
485 KiB485 KiB JavaScript is shipped twice across bundles.
Clarity adds 346 ms
346 msClarity costs a phone 346 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 130 ms
130 msShopify costs a phone 130 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Attentive adds 22 ms
22 msAttentive costs a phone 22 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.1 s
25.1 sThe page becomes fully interactive after 25.1 s. Good is under 3.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 938 ms
938 msScripts block taps and scrolling for 938 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 164 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 183 ms
183 msReal visitors wait 183 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 579 ms
579 msReal visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 6.6 MB in 553 requests
6.6 MBYour homepage downloads 6.6 MB in 553 requests on a phone: scripts 2.3 MB (180), images 2.2 MB (53) and other files 1.6 MB (292). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
LB_Homepage_Resort_2027_Mirage_Moment_MLT_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.9 g of CO₂ per visit
1.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
46 links without text
46 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
18 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “La Blanca | Women’s Swimsuits, Bathing Suits & Bikinis – LA BLANCA”.
2 H1 headlines
There are 2 <h1> headlines (“LA BLANCA” and “Pajamas Are In”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
245 internal links, 1 external
The homepage links to 245 pages on lablanca.com and 1 external page.
5 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Shop chic women’s swimwear like stylish one-pieces and bikinis from La Blanca Swimwear. Shop classic swimsuits for wome…”.
Canonical URL set
The canonical URL is https://lablanca.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lablanca.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,343 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lablanca.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
https://lablanca.com/collections/sunshine-79-all-products, https://lablanca.com/collections/24th-ocean, https://lablanca.com/collections/one-piece, https://lablanca.com/collections/tops-swimsuits, https://lablanca.com/collections/bottoms and https://lablanca.com/collections/kimonos have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://lablanca.com/collections/sunshine-79-all-products, https://lablanca.com/collections/24th-ocean and https://lablanca.com/collections/tops-swimsuits took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 58 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 distorted images
6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 582 words of copy
The homepage carries about 582 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Tide” and “Shop the Collection”.
20 calls to action
The homepage has 20 calls to action, for example “Shop”, “Shop By Brand” and “Shop Tide”.
21 short forms
21 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 18 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lablanca.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Consentmo GDPR Compliance;Global-e;Shopify;Shopify Hong Kong Dollar;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on lablanca.com, including 23 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.