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lacasa.es website review
Visit site (opens in a new tab)Reviewed 28 October 202645 issues · 84 checks
This review found 45 issues worth fixing on lacasa.es, 16 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 103 ms |
| May 16, 2026 | 106 ms |
| May 23, 2026 | 107 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 123 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 109 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 115 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 130 ms |
| Oct 24, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.6 s · 2.1 MB78 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Font display
3.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).
Improve image delivery
1.1 s · 312 KiB6 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.2 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 62
62/100Your mobile performance score is 62 (desktop: 79). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 106 KiBAbout 106 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused CSS
450 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 759 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and Google Fonts), adding 138 KiB and 11 ms of main-thread time.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 121 ms
121 msYour server sent the HTML in 121 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load duration (4.1 s).
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 10.1 s
10.1 sThe page becomes fully interactive after 10.1 s. Good is under 3.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.023
0.023The layout barely moves while loading (CLS 0.023, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.3 MB in 88 requests
3.3 MBYour homepage downloads 3.3 MB in 88 requests on a phone: images 2.2 MB (13), fonts 602 KiB (10) and scripts 389 KiB (41). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
creatividad-con-fondo-1-768x341.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images in older formats
6 images (496 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
39 KiB1 image is downloaded at several times the size a phone draws it, for example image-12.png at 620 px wide, shown at 98 px. Resized copies would save about 39 KiB.
1 image below the first screen load straight away
1 image further down the page (51 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
30 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
37 internal links, 8 external
The homepage links to 37 pages on lacasa.es and 8 external pages.
6 checks passed
Meta description: 122 characters
Your meta description is 122 characters: “Desde 1852 elaborando deliciosos chocolates: turrones, trufas, grageas, tabletas, chocolatinas, chocolate a la taza y m…”.
Title: 63 characters
Your title is a healthy 63 characters: “ CHOCOLATES LACASA® · Alegrando tu día a día y el de los tuyos”.
Canonical URL set
The canonical URL is https://www.lacasa.es/.
Structured data in place
Structured data found: ImageObject, Organization, Person, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.lacasa.es/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.lacasa.es/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page points its canonical at the homepage
https://www.lacasa.es/2022/10 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
3 pages share a title
/, https://www.lacasa.es/en and https://www.lacasa.es/2022/10 all use the title “ CHOCOLATES LACASA® · Alegrando tu día a día y el de los tuyos”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.lacasa.es/author/lacasitos and https://www.lacasa.es/category/sin-categoria have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.lacasa.es/en and https://www.lacasa.es/2022/10 use the same meta description. A description written for each page earns more clicks.
6 pages without an H1
https://www.lacasa.es/productos, https://www.lacasa.es/alegrate-con-lacasa, https://www.lacasa.es/en, https://www.lacasa.es/author/lacasitos, https://www.lacasa.es/2022/10 and https://www.lacasa.es/category/sin-categoria have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.lacasa.es/productos has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://www.lacasa.es/2022/10 took over 3 s to send its HTML from our server.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lacasa.imascono.com/wp-content/uploads/2022/10/svgviewer-output-66.svg.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'setAttribute')”.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 108 words
The homepage has only about 108 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
1 short form
A short form (4 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lacasa.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- Cloudflare
Company
- Founded
- 1852
- Headquarters
- Utebo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on lacasa.es, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.