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laisla.com.uy website review

Visit site (opens in a new tab)Reviewed 19 October 202654 issues · 95 checks

This review found 54 issues worth fixing on laisla.com.uy, 19 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sApr 25Oct 102.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.4 s
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
390 ms235 msApr 25Oct 10372 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026287 ms
May 2, 2026287 ms
May 9, 2026284 ms
May 16, 2026283 ms
May 23, 2026287 ms
May 30, 2026276 ms
Jun 6, 2026256 ms
Jun 13, 2026254 ms
Jun 20, 2026253 ms
Jun 27, 2026256 ms
Jul 4, 2026281 ms
Jul 11, 2026288 ms
Jul 18, 2026289 ms
Jul 25, 2026295 ms
Aug 1, 2026297 ms
Aug 8, 2026312 ms
Aug 15, 2026310 ms
Aug 22, 2026309 ms
Aug 29, 2026312 ms
Sep 5, 2026317 ms
Sep 12, 2026341 ms
Sep 19, 2026356 ms
Sep 26, 2026362 ms
Oct 3, 2026361 ms
Oct 10, 2026372 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of laisla.com.uy (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. laisla.com.uy at 0.9 s0.9 s
  2. laisla.com.uy at 1.8 s1.8 s
  3. laisla.com.uy at 2.8 s2.8 s
  4. laisla.com.uy at 3.7 s3.7 s
  5. laisla.com.uy at 4.6 s4.6 s
  6. laisla.com.uy at 5.5 s5.5 s
  7. laisla.com.uy at 6.5 s6.5 s
  8. laisla.com.uy at 7.4 s7.4 s

Speed

15 to fix28
  • Render-blocking requests

    4.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • fcdn.app adds 1.3 s

    1.3 s

    fcdn.app costs a phone 1.3 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.1 s

    A phone's processor spends 10.1 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 17). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,405 HTML elements

    The page has 5,405 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (fcdn.app, Google Tag Manager and Facebook and others), adding 7.4 MB and 3.4 s of main-thread time.

  • Reduce unused JavaScript

    900 ms · 926 KiB

    About 926 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 872 ms

    872 ms

    Google Tag Manager costs a phone 872 ms of main-thread work and 724 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 358 KiB

    16 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Facebook adds 658 ms

    658 ms

    Facebook costs a phone 658 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 462 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (462 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 543 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Vimeo adds 133 ms

    133 ms

    Vimeo costs a phone 133 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • scanandshield.com adds 292 ms

    292 ms

    scanandshield.com costs a phone 292 ms of main-thread work and 10 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ADIDAS AG26”.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 268 ms

    268 ms

    Real visitors wait 268 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 287 ms to 372 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

2 checks passed
  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 7.8 MB in 242 requests

    7.8 MB

    Your homepage downloads 7.8 MB in 242 requests on a phone: images 3.6 MB (152), scripts 2.0 MB (25) and other files 1.6 MB (53). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (568 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 266.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7989
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (193 elements)

    All page content should be contained by landmarks: 193 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 266 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is short (28 characters)

    Your title is only 28 characters: “Surf y skate shop en Uruguay”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1,065 internal links, 10 external

    The homepage links to 1,065 pages on laisla.com.uy and 10 external pages.

6 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “La Isla es cadena de Surf y Skate Shop más grande de Uruguay con mayor y mejor variedad de productos.”.

  • One H1 headline

    Your main headline reads: “La Isla”.

  • Canonical URL set

    The canonical URL is https://laisla.com.uy/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://laisla.com.uy/sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,707 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://laisla.com.uy/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    https://laisla.com.uy/salir declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 7 pages share 2 titles

    / and https://laisla.com.uy/salir all use the title “Surf y skate shop en Uruguay”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://laisla.com.uy/mi-cuenta/favoritos, https://laisla.com.uy/mi-cuenta, https://laisla.com.uy/mi-cuenta/mis-datos, https://laisla.com.uy/mi-cuenta/direcciones, https://laisla.com.uy/mi-cuenta/compras and https://laisla.com.uy/nuevo and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://laisla.com.uy/mi-cuenta/favoritos, https://laisla.com.uy/mi-cuenta, https://laisla.com.uy/mi-cuenta/mis-datos, https://laisla.com.uy/mi-cuenta/direcciones and https://laisla.com.uy/mi-cuenta/compras have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5086
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to manifest at 'https://f.fcdn.app/assets/manifest.json' from origin 'https://laisla.com.uy' has been blocked by…”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    491 of 496 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 87 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,175 words of copy

    The homepage carries about 1,175 words of visible text.

4 checks passed
  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at laisla.com.uy, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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