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lakesdistillery.com website review

Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 91 checks

This review found 34 issues worth fixing on lakesdistillery.com, 10 of them high impact, across 91 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.9 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
109 ms96 msMay 16Oct 31106 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026101 ms
May 30, 202697 ms
Jun 6, 2026100 ms
Jun 13, 2026101 ms
Jun 20, 2026101 ms
Jun 27, 2026103 ms
Jul 4, 2026101 ms
Jul 11, 2026100 ms
Jul 18, 2026101 ms
Jul 25, 2026100 ms
Aug 1, 2026100 ms
Aug 8, 2026100 ms
Aug 15, 202698 ms
Aug 22, 202699 ms
Aug 29, 2026100 ms
Sep 5, 2026102 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026107 ms
Oct 3, 2026104 ms
Oct 10, 2026103 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lakesdistillery.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lakesdistillery.com at 0.5 s0.5 s
  2. lakesdistillery.com at 1.0 s1.0 s
  3. lakesdistillery.com at 1.6 s1.6 s
  4. lakesdistillery.com at 2.1 s2.1 s
  5. lakesdistillery.com at 2.6 s2.6 s
  6. lakesdistillery.com at 3.1 s3.1 s
  7. lakesdistillery.com at 3.7 s3.7 s
  8. lakesdistillery.com at 4.2 s4.2 s

Speed

8 to fix51
  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,094 HTML elements

    The page has 3,094 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Vimeo and Klarna and others), adding 1.4 MB and 781 ms of main-thread time.

  • Reduce unused JavaScript

    575 KiB

    About 575 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    450 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Klaviyo adds 239 ms

    239 ms

    Klaviyo costs a phone 239 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 139 ms

    139 ms

    Vimeo costs a phone 139 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    121 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (121 KiB).

  • Improve image delivery

    71 KiB

    5 images could be 71 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.1 s

    20.1 s

    The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 816 ms

    816 ms

    Real visitors wait 816 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 583 ms

    583 ms

    Scripts block taps and scrolling for 583 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 279 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 279 requests on a phone: images 2.0 MB (55), scripts 1.4 MB (98) and fonts 675 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8689
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h1 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 173 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Meta description is long (276 characters)

    Your meta description is 276 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, Corporation, Organization and Website) but with 3 problems, for example “Organization: logo is not an absolute URL ("//lakesdistillery.com/cdn/shop/files/Lakes_Distillery_l…”.

  • 279 internal links, 7 external

    The homepage links to 279 pages on lakesdistillery.com and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Home of the 'World's Best Single Malt 2022'”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “The Lakes Distillery | Home of The Lakes Single Malt Whisky”.

  • Canonical URL set

    The canonical URL is https://lakesdistillery.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lakesdistillery.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,246 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lakesdistillery.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://lakesdistillery.com/blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 128 small tap targets

    128 of 244 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 726 words of copy

    The homepage carries about 726 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Signature SHOP NOW” and “The Chocolatier SHOP NOW”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “Shop”, “Contact Us” and “The Whiskymaker's Reserve”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 21 testimonial or review blocks, 3 customer or partner logos and 11 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lakesdistillery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Microsoft Clarity · Klaviyo Email Marketing Sms · Klarna On Site Messaging

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Company

Headquarters
Cockermouth

Upkeep, stack, hiring and company data from programmable.info

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