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larsondesigngroup.com website review

Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 78 checks

This review found 33 issues worth fixing on larsondesigngroup.com, 12 of them high impact, across 78 checks. The most urgent: page weight: 14.6 MB in 71 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20261.8 s
Jun 13, 20262.0 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
88 ms68 msMay 16Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202671 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202686 ms
Jun 13, 202686 ms
Jun 20, 202680 ms
Jun 27, 202679 ms
Jul 4, 202677 ms
Jul 11, 202675 ms
Jul 18, 202677 ms
Jul 25, 202675 ms
Aug 1, 202678 ms
Aug 8, 202686 ms
Aug 15, 202686 ms
Aug 22, 202686 ms
Aug 29, 202683 ms
Sep 5, 202674 ms
Sep 12, 202671 ms
Sep 19, 202671 ms
Sep 26, 202670 ms
Oct 3, 202670 ms
Oct 10, 202671 ms
Oct 17, 202670 ms
Oct 24, 202672 ms
Oct 31, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of larsondesigngroup.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. larsondesigngroup.com at 0.5 s0.5 s
  2. larsondesigngroup.com at 1.1 s1.1 s
  3. larsondesigngroup.com at 1.6 s1.6 s
  4. larsondesigngroup.com at 2.2 s2.2 s
  5. larsondesigngroup.com at 2.7 s2.7 s
  6. larsondesigngroup.com at 3.3 s3.3 s
  7. larsondesigngroup.com at 3.8 s3.8 s
  8. larsondesigngroup.com at 4.4 s4.4 s

Speed

5 to fix44
  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    3.9 MB

    8 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    900 ms · 145 KiB

    About 145 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 303 ms

    303 ms

    Google Tag Manager costs a phone 303 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and JSDelivr CDN and others), adding 358 KiB and 433 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    54 KiB

    54 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 417 ms of it running JavaScript. That is comfortably low.

  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.37

    0.37

    For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 9.8 s

    9.8 s

    The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.334

    0.334

    The layout shifts by 0.334 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix70
  • Page weight: 14.6 MB in 71 requests

    14.6 MB

    Your homepage downloads 14.6 MB in 71 requests on a phone: images 13.5 MB (47), fonts 534 KiB (7) and scripts 361 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 4.1 g of CO₂ per visit

    4.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.14 g of CO₂e: 497.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9193
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 77 internal links, 5 external

    The homepage links to 77 pages on larsondesigngroup.com and 5 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Every Detail Matters”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Larson Design Group - Architecture, Engineering & Consulting”.

  • Canonical URL set

    The canonical URL is https://www.larsondesigngroup.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.larsondesigngroup.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.larsondesigngroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (473 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.larsondesigngroup.com/bid-plans, https://www.larsondesigngroup.com/news-insights, https://www.larsondesigngroup.com/contact, https://www.larsondesigngroup.com/about, https://www.larsondesigngroup.com/markets-services and https://www.larsondesigngroup.com/projects and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.larsondesigngroup.com/contact and https://www.larsondesigngroup.com/projects have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.larsondesigngroup.com/bid-plans, https://www.larsondesigngroup.com/news-insights, https://www.larsondesigngroup.com/markets/commercial and https://www.larsondesigngroup.com/markets/community took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 13 small tap targets

    13 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 290 words of copy

    The homepage carries about 290 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at larsondesigngroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Google Cloud

Company

Employees
492

Upkeep, stack, hiring and company data from programmable.info

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