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lascal.cz website review
Visit site (opens in a new tab)Reviewed 7 November 202644 issues · 90 checks
This review found 44 issues worth fixing on lascal.cz, 18 of them high impact, across 90 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #69,526 of 98,743 reviewed websitesbeats 26%
- #42,266 of 53,926 online storesbeats 18%
- #39,638 of 48,918 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 4, 2026 | 108 ms |
| Jul 18, 2026 | 112 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 109 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 105 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 98 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
3.0 MB16 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
900 ms · 530 KiBAbout 530 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, OptiMonk and gotolstoy.com and others), adding 1.8 MB and 1.1 s of main-thread time.
Google Tag Manager adds 514 ms
514 msGoogle Tag Manager costs a phone 514 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
500 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
OptiMonk adds 294 ms
294 msOptiMonk costs a phone 294 ms of main-thread work and 481 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.
2,369 HTML elements
The page has 2,369 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 78 ms
78 msShopify costs a phone 78 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 156 KiB33 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).
Reduce unused CSS
150 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
20 KiB20 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.7 s
21.7 sYour largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 34.0 s
34.0 sThe page becomes fully interactive after 34.0 s. Good is under 3.8 s.
Speed Index: 15.3 s
15.3 sVisually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 803 ms
803 msScripts block taps and scrolling for 803 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.049
0.049The layout barely moves while loading (CLS 0.049, good is under 0.1).
Images and page weight
Page weight: 8.7 MB in 445 requests
8.7 MBYour homepage downloads 8.7 MB in 445 requests on a phone: images 4.7 MB (160), scripts 2.4 MB (101) and other files 956 KiB (130). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
2.2 MB5 images are downloaded at several times the size a phone draws them, for example 190315-NativeMedia-046.jpg at 4,500 px wide, shown at 350 px. Resized copies would save about 2.2 MB.
1 image over 500 KB
190315-NativeMedia-046.jpg weighs 1.6 MB. On a phone connection a single image that size takes seconds.
About 2.5 g of CO₂ per visit
2.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.47 g of CO₂e: 296.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
9 buttons without a name
9 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (12 elements)
ARIA commands must have an accessible name: 12 elements on the page fail this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (74 elements)
All page content should be contained by landmarks: 74 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (87 elements)
Alternative text of images should not be repeated as text: 87 elements on the page fail this check, rated minor by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 14 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Lascal® - Home of BuggyBoard®, KiddyGuard®, m1 Carrier™ and m1 Buggy™”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
109 internal links, 35 external
The homepage links to 109 pages on lascal.cz and 35 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://lascal.net/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lascal.net/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,751 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lascal.net/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://lascal.net/collections/buggyboard, https://lascal.net/products/buggyboard-maxi, https://lascal.net/products/buggyboard-maxi-plus, https://lascal.net/products/buggyboard-mini, https://lascal.net/products/buggyboard-mini-3d and https://lascal.net/products/buggyboard-saddle and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
35 small tap targets
35 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,179 words of copy
The homepage carries about 1,179 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BUGGYBOARD” and “SHOP NOW”.
9 calls to action
The homepage has 9 calls to action, for example “Shop BuggyBoard”, “Shop Now” and “Shop KiddyGuard”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 45 testimonial or review blocks, 1 customer or partner logo and 5 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lascal.cz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Tolstoy · Optimonk Popup Cro A B Test · Gdpr Backpack · stamped.io · chimpstatic.com · cloudfront.net · nfcube.com · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on lascal.cz, including 17 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.