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lashv.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 102 checks

This review found 37 issues worth fixing on lashv.com, 11 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.5 sMay 16Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.8 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Aug 22, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
122 ms102 msMay 16Oct 17120 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026116 ms
Jun 13, 2026114 ms
Jun 27, 2026113 ms
Jul 4, 2026112 ms
Jul 11, 2026110 ms
Jul 18, 2026104 ms
Oct 17, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lashv.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lashv.com at 0.9 s0.9 s
  2. lashv.com at 1.8 s1.8 s
  3. lashv.com at 2.7 s2.7 s
  4. lashv.com at 3.6 s3.6 s
  5. lashv.com at 4.5 s4.5 s
  6. lashv.com at 5.4 s5.4 s
  7. lashv.com at 6.3 s6.3 s
  8. lashv.com at 7.1 s7.1 s

lashv.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix61
  • Reduce unused JavaScript

    2.6 s · 720 KiB

    About 720 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,198 HTML elements

    The page has 3,198 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Klarna and others), adding 1.7 MB and 832 ms of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    100 ms · 679 KiB

    8 images could be 679 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Render-blocking requests

    750 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Legacy JavaScript

    400 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Shopify adds 329 ms

    329 ms

    Shopify costs a phone 329 ms of main-thread work and 597 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 175 ms

    175 ms

    Klaviyo costs a phone 175 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    230 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 230 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 87 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

  • Minify JavaScript

    120 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • Largest Contentful Paint: 17.2 s

    17.2 s

    Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slider image slider_item_63pPdE”.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 96 ms

    96 ms

    Scripts block the page for only 96 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix25
  • Page weight: 4.7 MB in 402 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 402 requests on a phone: scripts 2.1 MB (150), images 1.2 MB (30) and other files 1.2 MB (186). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    d1bcf23a-a7ad-43e7-8f71-c2960c420f3b.jpeg weighs 578 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    instagram-image-33a19003-b923-47c2-81dd-c143e8979d68.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (578 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    370 KiB

    1 image is downloaded at several times the size a phone draws it, for example d1bcf23a-a7ad-43e7-8f71-c2960c420f3b.jpeg at 500 px wide, shown at 100 px. Resized copies would save about 370 KiB.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8994
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 62 form fields without a label

    62 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (15 characters)

    Your title is only 15 characters: “ONE V SALON PRO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 162 internal links, 11 external

    The homepage links to 162 pages on lashv.com and 11 external pages.

6 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Premium USA wholesale beauty supplier. Shop professional lash extensions, ultra-dark premade lash fans, lash lift & bro…”.

  • Canonical URL set

    The canonical URL is https://onevsalonpro.com/.

  • Structured data in place

    Structured data found: CollectionPage, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://onevsalonpro.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,304 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix62
  • 1 linked page is broken

    Your homepage links to /pages/rewards, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    /pages/wholesale-bulk-order-lash-brow-supplies-discounts and /pages/lash-v-bulk-order-discounts all use the title “Save With Bulk Order Wholesale Pricing for Pro Lash & Brow Supplies -…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /pages/wholesale-bulk-order-lash-brow-supplies-discounts and /pages/lash-v-bulk-order-discounts use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/lash-v-bulk-order-discounts, whose canonical is /pages/wholesale-bulk-order-lash-brow-supplies-discounts. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'variants')”.

2 checks passed
  • Tap targets are thumb-sized

    32 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix79
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://onevsalonpro.com/pages/rewards (404).

  • http:// does not redirect

    http://lashv.com does not redirect to https, so some visitors land on the insecure version.

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 3 redirects before the homepage

    Opening https://lashv.com goes through 3 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (onevsalonpro.com).

  • Valid certificate (64 days left)

    The certificate from Let's Encrypt · YE2 verifies for lashv.com and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    onevsalonpro.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    onevsalonpro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 3 years old

    3 years

    onevsalonpro.com was registered in Oct 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    onevsalonpro.com is registered until Oct 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,263 words of copy

    The homepage carries about 1,263 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “BULK ORDER & SAVE” and “CONTACT US”.

  • 34 short forms

    34 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 151 testimonial or review blocks, a star rating, 1 trust badge and “4,500+ Reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

  • Selleasy · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Inbox · Triplewhale · Klaviyo Email Marketing Sms · Uppromote Affiliate · Cozy Country Redirect · Yoast Seo · Kaching Bundles · Tolstoy · Multifeeds · Judge Me Reviews · Affliate By Secomapp · Joy Loyalty Program · Dealeasy · Selleasy · Smart Menu · b-cdn.net · avada.io · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on lashv.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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