Website review, no card needed
lavisnails.com website review
Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 78 checks
This review found 40 issues worth fixing on lavisnails.com, 14 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #92,937 of 101,429 reviewed websitesbeats 7%
- #53,651 of 56,126 online storesbeats 4%
- #49,180 of 51,023 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 161 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 117 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 108 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 109 ms |
| Nov 7, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.4 s · 10.9 MB233 images could be 10.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.4 s faster on a phone.
15,327 HTML elements
The page has 15,327 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.6 s
A phone's processor spends 9.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
800 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and smile.io and others), adding 889 KiB and 524 ms of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 539 ms. During a long task the page ignores taps.
Shopify adds 279 ms
279 msShopify costs a phone 279 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
219 KiBAbout 219 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
150 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
70 KiB70 KiB JavaScript is shipped twice across bundles.
Use efficient cache lifetimes
34 KiB5 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 63 ms
63 msYour server sent the HTML in 63 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 26.3 s
26.3 sYour largest element takes 26.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 65.9 s
65.9 sThe page becomes fully interactive after 65.9 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 204 ms
204 msReal visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 844 ms
844 msReal visitors wait 844 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
4 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Tap response (INP) got 33% faster for real visitors
-33%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 161 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 21.5 MB in 544 requests
21.5 MBYour homepage downloads 21.5 MB in 544 requests on a phone: images 19.2 MB (328), scripts 1.0 MB (106) and other files 786 KiB (91). Under 2 MB keeps phones on slow connections fast.
19 images below the first screen load straight away
19 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
17 images in older formats
17 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
final-04_06f1f0bc-6658-4d3b-9cc5-9351f1fea819.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 6.1 g of CO₂ per visit
6.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.10 g of CO₂e: 731.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (34 elements)
ARIA role should be appropriate for the element: 34 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (4 elements)
Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Shop at Lavis Nails for professional gel nail polish, spa supplies, nail tools, nail lamp, nail art, dipping powder, pe…”.
Title: 46 characters
Your title is a healthy 46 characters: “Lavis Nails: Professional Nail Supplies Online”.
Canonical URL set
The canonical URL is https://lavisnails.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lavisnails.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 4,098 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://lavisnails.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 502 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
345 of 346 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 4,098 words of copy
The homepage carries about 4,098 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE LOOK” and “SHOP ALL”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lavisnails.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Reelup Shoppable Videos Reels · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on lavisnails.com, including 18 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.