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lazwar.com website review
Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 85 checks
This review found 36 issues worth fixing on lazwar.com, 10 of them high impact, across 85 checks. The most urgent: page weight: 13.5 MB in 255 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Signyfyd adds 1.0 s
1.0 sSignyfyd costs a phone 1.0 s of main-thread work and 260 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,297 HTML elements
The page has 3,297 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 2.0 MB and 1.5 s of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
828 KiBAbout 828 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
500 ms · 128 KiB6 images could be 128 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 605 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 134 ms
134 msGoogle Tag Manager costs a phone 134 ms of main-thread work and 441 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 62 ms
62 mstidio.co costs a phone 62 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
145 KiB20 files are served with short cache lifetimes, so returning visitors download them again (145 KiB).
Minify JavaScript
51 KiB51 KiB could be saved by minifying JavaScript.
Render-blocking requests
50 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.4 s
21.4 sThe page becomes fully interactive after 21.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Delilah”.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
44 images without width and height
44 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 502 ms
502 msScripts block taps and scrolling for 502 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 13.5 MB in 255 requests
13.5 MBYour homepage downloads 13.5 MB in 255 requests on a phone: media 9.2 MB (3), scripts 2.2 MB (91) and images 804 KiB (28). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (259 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (176 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.8 g of CO₂ per visit
3.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.83 g of CO₂e: 459.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Canonical points to another host
Your canonical URL points to fostani.com, not lazwar.com, so Google may credit that host instead.
2 H1 headlines
There are 2 <h1> headlines (“FOSTANI” and “FOSTANI”). One clear main headline is easier for people and search engines.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: url points at a different host (https://fostani.com)”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
330 internal links, 11 external
The homepage links to 330 pages on lazwar.com and 11 external pages.
5 checks passed
Meta description: 106 characters
Your meta description is 106 characters: “Shop stunning evening gowns, prom dresses, and bridal couture from top designers. Fast worldwide shipping.”.
Title: 59 characters
Your title is a healthy 59 characters: “Designer Evening Dresses & Couture Gowns | Fostani Official”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lazwar.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,068 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lazwar.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
https://lazwar.com/products/delilah-ld11705-keyhole-high-neck-fringe-beaded-mermaid-gown, https://lazwar.com/products/delilah-ld11693-scoop-corset-beaded-mermaid-gown-with-ruffle-sleeves, https://lazwar.com/products/delilah-ld11685-off-shoulder-sweetheart-beaded-mermaid-gown, https://lazwar.com/products/delilah-ld11704-strapless-corset-beaded-mermaid-gown-with-lace-trim-cape, https://lazwar.com/collections/abdo-aoude and https://lazwar.com/collections/amarra have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 318 words of copy
The homepage carries about 318 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP DELILAH →”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP BY”, “Shop Mac Duggal” and “Shop weddings”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lazwar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Simple Affiliate · Sales Discounts · Langify · tidio.co · stamped.io · snapchat.com · zoko.io · automizely.com · signifyd.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on lazwar.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.