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ledda.co website review

Visit site (opens in a new tab)Reviewed 11 November 202627 issues · 80 checks

This review found 27 issues worth fixing on ledda.co, 7 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
122 ms103 msMay 23Nov 7120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026113 ms
Jun 20, 2026117 ms
Jun 27, 2026117 ms
Jul 4, 2026115 ms
Jul 11, 2026112 ms
Jul 18, 2026108 ms
Jul 25, 2026105 ms
Aug 1, 2026105 ms
Aug 8, 2026106 ms
Aug 15, 2026111 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026114 ms
Sep 12, 2026113 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026113 ms
Oct 17, 2026117 ms
Oct 24, 2026119 ms
Oct 31, 2026118 ms
Nov 7, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ledda.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ledda.co at 0.4 s0.4 s
  2. ledda.co at 0.9 s0.9 s
  3. ledda.co at 1.3 s1.3 s
  4. ledda.co at 1.8 s1.8 s
  5. ledda.co at 2.2 s2.2 s
  6. ledda.co at 2.7 s2.7 s
  7. ledda.co at 3.1 s3.1 s
  8. ledda.co at 3.5 s3.5 s

Speed

8 to fix63
  • Reduce unused JavaScript

    3.3 s · 564 KiB

    About 564 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 259 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (259 KiB).

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Minify JavaScript

    600 ms · 91 KiB

    91 KiB could be saved by minifying JavaScript.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Hotjar and others), adding 1.1 MB and 501 ms of main-thread time.

  • Legacy JavaScript

    300 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 171 ms

    171 ms

    Google Tag Manager costs a phone 171 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 133 KiB

    3 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 745 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 20.5 s

    20.5 s

    Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “22 Orris Eau De Parfum - 50 ml”.

  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 411 ms

    411 ms

    Real visitors wait 411 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 130 ms

    130 ms

    Scripts block the page for only 130 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.6 MB in 272 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 272 requests on a phone: scripts 1.4 MB (98), images 1.2 MB (28) and other files 789 KiB (100). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    LEDDA_MOB_BANNER_BIRTHDAYSALE_LIVE_OCT2026.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    10 KiB

    1 image is downloaded at several times the size a phone draws it, for example 82621afe261340148b9ccd8491a5fc32.thumbnail.0000000000.jpg at 550 px wide, shown at 171 px. Resized copies would save about 10 KiB.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 9292
  • [role="img"] and [role="image"] elements must have alternative text (7 elements)

    [role="img"] and [role="image"] elements must have alternative text: 7 elements on the page fail this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 50 form fields without a label

    50 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (195 characters)

    Your meta description is 195 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 88 internal links, 16 external

    The homepage links to 88 pages on ledda.co and 16 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “22 Orris fragrance created by influencer Stephanie Ledda”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “LEDDA | Fragrance by Stephanie Ledda”.

  • Canonical URL set

    The canonical URL is https://ledda.co/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ledda.co/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://ledda.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (676 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://ledda.co/collections/14-isla-coco has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://ledda.co/collections/22-orris, https://ledda.co/collections/21-velvet-ganache and https://ledda.co/collections/14-isla-coco have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 391 words of copy

    The homepage carries about 391 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “PRE-ORDER 22 ORRIS NOW 🤍”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “PRE-ORDER 22 ORRIS NOW 🤍”, “Subscribe & Save” and “SHOP BY CATEGORY”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 24 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ledda.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Seal Subscriptions · Bloop Refer Aff · Judge Me Reviews · Bloop Referral Loyalty · cloudfront.net · trustpilot.com · bsscommerce.com · nice-team.net · ds-cdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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