leif-nelson.com website review

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

14 images could be 959 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 167 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 630 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).

Shopify costs a phone 292 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.4 s on main-thread work while loading, 850 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

3 third-party services load with your homepage (Shopify, swymrelay.com and shop.app), adding 548 KiB and 294 ms of main-thread time.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

2 KiB could be saved by minifying JavaScript.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.28 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 3.9 MB in 232 requests on a phone: images 2.1 MB (24), other files 974 KiB (138) and scripts 566 KiB (59). Under 2 MB keeps phones on slow connections fast.

main_4251460519557_01_13f0a390-676d-4ea1-8a38-5414009a2f5e.j is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 elements hidden from screen readers can still receive keyboard focus.

Some lists contain elements other than list items, which screen readers announce wrongly.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 11 characters: “Leif Nelson”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 74 pages on leif-nelson.com and 1 external page.

https://www.leif-nelson.com/collections/knitwear/products/ln-7220, https://www.leif-nelson.com/collections/knitwear/products/ln-7215 and https://www.leif-nelson.com/collections/knitwear/products/ln-7205 all use the title “Herren Strickpullover Grobstrick Rundhals – Leif Nelson”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.leif-nelson.com/collections/best-sellers, https://www.leif-nelson.com/collections/all, https://www.leif-nelson.com/collections/sportswear, https://www.leif-nelson.com/collections/knitwear, https://www.leif-nelson.com/collections/pants and https://www.leif-nelson.com/collections/jacket and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.leif-nelson.com/collections/knitwear/products/strickjacke-mit-stehkragen-stilvolles-design-in-anthrazit, whose canonical is https://www.leif-nelson.com/products/strickjacke-mit-stehkragen-stilvolles-design-in-anthrazit. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.leif-nelson.com/collections/knitwear/products/strickjacke-mit-stehkragen-stilvolles-design-in-anthrazit has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.leif-nelson.com/collections/knitwear/products/strickjacke-mit-stehkragen-stilvolles-design-in-anthrazit and https://www.leif-nelson.com/collections/knitwear/products/ln-7135 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 369 words of visible text.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.