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leithtoyota.com website review

Visit site (opens in a new tab)Reviewed 24 October 202645 issues · 90 checks

This review found 45 issues worth fixing on leithtoyota.com, 15 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.8 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20262.0 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
506 ms373 msMay 2Oct 17462 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026393 ms
May 9, 2026392 ms
May 16, 2026388 ms
May 23, 2026395 ms
May 30, 2026394 ms
Jun 6, 2026393 ms
Jun 13, 2026397 ms
Jun 20, 2026397 ms
Jun 27, 2026410 ms
Jul 4, 2026419 ms
Jul 11, 2026421 ms
Jul 18, 2026428 ms
Jul 25, 2026416 ms
Aug 1, 2026413 ms
Aug 8, 2026428 ms
Aug 15, 2026430 ms
Aug 22, 2026440 ms
Aug 29, 2026463 ms
Sep 5, 2026463 ms
Sep 12, 2026468 ms
Sep 19, 2026480 ms
Sep 26, 2026488 ms
Oct 3, 2026491 ms
Oct 10, 2026487 ms
Oct 17, 2026462 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of leithtoyota.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. leithtoyota.com at 0.7 s0.7 s
  2. leithtoyota.com at 1.4 s1.4 s
  3. leithtoyota.com at 2.1 s2.1 s
  4. leithtoyota.com at 2.8 s2.8 s
  5. leithtoyota.com at 3.5 s3.5 s
  6. leithtoyota.com at 4.2 s4.2 s
  7. leithtoyota.com at 4.9 s4.9 s
  8. leithtoyota.com at 5.6 s5.6 s

Speed

11 to fix47
  • Reduce unused JavaScript

    3.8 s · 703 KiB

    About 703 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • audioeye.com adds 2.3 s

    2.3 s

    audioeye.com costs a phone 2.3 s of main-thread work and 365 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    1.6 s · 396 KiB

    98 files are served with short cache lifetimes, so returning visitors download them again (396 KiB).

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.7 s

    A phone's processor spends 7.7 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and complyauto.com and others), adding 2.3 MB and 3.5 s of main-thread time.

  • Google Tag Manager adds 806 ms

    806 ms

    Google Tag Manager costs a phone 806 ms of main-thread work and 1,023 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • complyauto.com adds 292 ms

    292 ms

    complyauto.com costs a phone 292 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gubagoo.io adds 14 ms

    14 ms

    gubagoo.io costs a phone 14 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 26 KiB

    1 image could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 53 ms

    53 ms

    Your server sent the HTML in 53 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We respect consumer privacy rights by letting visitors opt …”.

  • Time to Interactive: 28.8 s

    28.8 s

    The page becomes fully interactive after 28.8 s. Good is under 3.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 372 ms

    372 ms

    Real visitors wait 372 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 393 ms to 462 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 868 ms

    868 ms

    Real visitors wait 868 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 578 ms

    578 ms

    Scripts block taps and scrolling for 578 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 229 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 229 requests on a phone: scripts 2.2 MB (104), other files 927 KiB (59) and images 235 KiB (46). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (60 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9094
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • 2 H1 headlines

    There are 2 <h1> headlines (“Leith Toyota” and “Why It's Easier Here.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.leithtoyota.com/sitemap.xml, so Google discovers your pages only by following links.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 131 internal links, 16 external

    The homepage links to 131 pages on leithtoyota.com and 16 external pages.

5 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Explore our extensive selection of new and used vehicles at Leith Toyota in Raleigh, NC. Visit us for quality cars, fin…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Leith Toyota | New & Used Car Dealership in Raleigh, NC”.

  • Canonical URL set

    The canonical URL is https://www.leithtoyota.com/.

  • Structured data in place

    Structured data found: AutomotiveBusiness.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no https://www.leithtoyota.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,091 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://www.leithtoyota.com/instagram.htm has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.leithtoyota.com/instagram.htm is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.leithtoyota.com/instagram.htm has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.leithtoyota.com/instagram.htm has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

4 to fixGoogle 7351
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

  • 1 broken image

    1 image failed to load on a phone, for example https://www.leithtoyota.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

1 checks passed
  • Tap targets are thumb-sized

    17 of 21 tappable elements near the top are at least 24 px.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 971 words of copy

    The homepage carries about 971 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact and Hours” and “Shop New and Pre-Owned”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “We Want To Buy Your Car”, “Reserve Your New Toyota” and “Schedule An Appointment”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leithtoyota.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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