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lemoritz.com.br website review
Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 78 checks
This review found 33 issues worth fixing on lemoritz.com.br, 14 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #72,304 of 102,670 reviewed websitesbeats 26%
- #44,700 of 57,079 online storesbeats 18%
- #41,988 of 51,912 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 248 ms |
| May 23, 2026 | 248 ms |
| May 30, 2026 | 248 ms |
| Jun 6, 2026 | 253 ms |
| Jun 13, 2026 | 255 ms |
| Jun 20, 2026 | 255 ms |
| Jun 27, 2026 | 255 ms |
| Jul 4, 2026 | 251 ms |
| Jul 11, 2026 | 248 ms |
| Jul 18, 2026 | 245 ms |
| Jul 25, 2026 | 245 ms |
| Aug 1, 2026 | 248 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 261 ms |
| Aug 22, 2026 | 262 ms |
| Aug 29, 2026 | 261 ms |
| Sep 5, 2026 | 263 ms |
| Sep 12, 2026 | 268 ms |
| Sep 19, 2026 | 271 ms |
| Sep 26, 2026 | 273 ms |
| Oct 3, 2026 | 273 ms |
| Oct 10, 2026 | 270 ms |
| Oct 17, 2026 | 269 ms |
| Oct 24, 2026 | 277 ms |
| Oct 31, 2026 | 284 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.1 s
7.1 s
8.1 s
Speed
Improve image delivery
1.5 s · 3.1 MB38 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Reduce unused JavaScript
2.8 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Clarity and others), adding 6.0 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
900 ms · 348 KiB20 files are served with short cache lifetimes, so returning visitors download them again (348 KiB).
Render-blocking requests
650 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Shopify adds 101 ms
101 msShopify costs a phone 101 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 429 ms
429 msGoogle Tag Manager costs a phone 429 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 167 ms
167 msrebuyengine.com costs a phone 167 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,525 HTML elements
The page has 1,525 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 72 KiBAbout 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Real-user INP: 271 ms
271 msReal visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 994 ms
994 msReal visitors wait 994 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 559 ms
559 msScripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 248 ms to 284 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.7 MB in 407 requests
7.7 MBYour homepage downloads 7.7 MB in 407 requests on a phone: images 3.4 MB (50), scripts 2.1 MB (111) and other files 992 KiB (202). Under 2 MB keeps phones on slow connections fast.
8 images far larger than shown
684 KiB8 images are downloaded at several times the size a phone draws them, for example Artboard_6_6c0df882-96d6-4b1e-9d27-4c63e3e7fee2.png at 1,080 px wide, shown at 163 px. Resized copies would save about 684 KiB.
About 2.2 g of CO₂ per visit
2.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 262.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (20 characters)
Your title is only 20 characters: “Le Moritz – lemoritz”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (62 characters)
Your meta description is only 62 characters: “Até quando vai usar maquiagem que não foi feita para sua pele?”. 70 to 160 characters is enough to sell the click.
One H1 headline
Your <h1> is empty.
30 internal links, 1 external
The homepage links to 30 pages on lemoritz.com.br and 1 external page.
5 checks passed
Canonical URL set
The canonical URL is https://lemoritz.com.br/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lemoritz.com.br/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (931 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lemoritz.com.br/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
https://lemoritz.com.br/collections/all, https://lemoritz.com.br/pages/monte-seu-kit, https://lemoritz.com.br/pages/quiz-descubra-o-seu-subtom-de-pele, https://lemoritz.com.br/pages/rastreio-2, https://lemoritz.com.br/pages/pagina-de-como-usar-os-produtos and https://lemoritz.com.br/pages/sobre-nos and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://lemoritz.com.br/pages/monte-seu-kit and https://lemoritz.com.br/pages/pagina-de-como-usar-os-produtos have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
5 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.
2 checks passed
Tap targets are thumb-sized
25 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 932 words of copy
The homepage carries about 932 words of visible text.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lemoritz.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Applovin Shop Integration · Hs Slide Cart Drawer · reamaze.com · wisepops.net · getsitecontrol.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on lemoritz.com.br, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.