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lenwav.com website review
Visit site (opens in a new tab)Reviewed 7 November 202618 issues · 62 checks
This review found 18 issues worth fixing on lenwav.com, 7 of them high impact, across 62 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #36,165 of 92,118 reviewed websitesbeats 55%
- #22,661 of 48,858 online storesbeats 47%
- #21,690 of 44,043 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
8.9 s · 1.9 MB9 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.9 s faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 116 KiB and 0 ms of main-thread time.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 16 ms of it running JavaScript. That is comfortably low.
Server response: 147 ms
147 msYour server sent the HTML in 147 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.2 s
12.2 sThe page becomes fully interactive after 12.2 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Cumulative Layout Shift: 0.069
0.069The layout barely moves while loading (CLS 0.069, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Speed Index: 2.3 s
2.3 sVisually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 40 ms
40 msScripts block the page for only 40 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
lenwav-hero-banner.png weighs 1.8 MB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
1.2 MB3 images are downloaded at several times the size a phone draws them, for example lenwav-hero-banner.png at 2,005 px wide, shown at 390 px. Resized copies would save about 1.2 MB.
Page weight: 2.6 MB in 15 requests
2.6 MBYour homepage downloads 2.6 MB in 15 requests on a phone: images 2.5 MB (11), fonts 115 KiB (2) and HTML 18 KiB (1). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (173 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (6 characters)
Your title is only 6 characters: “Lenwav”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
46 internal links, 1 external
The homepage links to 46 pages on lenwav.com and 1 external page.
5 checks passed
Meta description: 102 characters
Your meta description is 102 characters: “Lenwav. A practical mix of everyday essentials and useful finds, fair prices and service that answers.”.
One H1 headline
Your main headline reads: “Lenwav”.
Canonical URL set
The canonical URL is https://lenwav.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lenwav.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://lenwav.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (631 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages share a meta description
https://lenwav.com/pages/contact, https://lenwav.com/collections/all-products, https://lenwav.com/collections/garden-outdoor, https://lenwav.com/collections/everyday-essentials, https://lenwav.com/collections/lighting and https://lenwav.com/collections/tech-gadgets and 1 other use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 431 words of copy
The homepage carries about 431 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact” and “Shop all”.
6 calls to action
The homepage has 6 calls to action, for example “Shop All”, “Shop all” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lenwav.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Alexhost Alexhost S.R.L.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on lenwav.com, including 5 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.