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leonieandco.ca website review
Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 82 checks
This review found 37 issues worth fixing on leonieandco.ca, 12 of them high impact, across 82 checks. The most urgent: main-thread work: 17.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,323 of 108,855 reviewed websitesbeats 44%
- #36,257 of 61,765 online storesbeats 36%
- #34,680 of 56,365 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 936 ms |
| May 30, 2026 | 948 ms |
| Jun 6, 2026 | 946 ms |
| Jun 13, 2026 | 970 ms |
| Jun 20, 2026 | 981 ms |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 106 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 125 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 123 ms |
| Aug 29, 2026 | 125 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 156 ms |
| Sep 19, 2026 | 181 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 244 ms |
| Oct 10, 2026 | 259 ms |
| Oct 17, 2026 | 269 ms |
| Oct 24, 2026 | 274 ms |
| Oct 31, 2026 | 262 ms |
| Nov 7, 2026 | 261 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.5 s
6.7 s
7.8 s
8.9 s
Speed
Main-thread work: 17.4 s
A phone's processor spends 17.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.4 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
alia-prod.com adds 1.2 s
1.2 salia-prod.com costs a phone 1.2 s of main-thread work and 342 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (alia-prod.com, Shopify and Klaviyo and others), adding 1.6 MB and 1.7 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 158 KiBAbout 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused JavaScript
450 ms · 317 KiBAbout 317 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 343 ms
343 msShopify costs a phone 343 ms of main-thread work and 822 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 86 KiB4 images could be 86 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 205 ms
205 msKlaviyo costs a phone 205 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,297 HTML elements
The page has 2,297 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
177 KiB7 files are served with short cache lifetimes, so returning visitors download them again (177 KiB).
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 12.1 s
12.1 sVisually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three women wearing Leonie 3D leggings in teal, black and b…”.
Total Blocking Time: 755 ms
755 msScripts block taps and scrolling for 755 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 261 ms
261 msReal visitors wait 261 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 142% slower for real visitors
+142%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 101% slower for real visitors
+101%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 502 ms
502 msReal visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 512 requests
3.9 MBYour homepage downloads 3.9 MB in 512 requests on a phone: other files 1.5 MB (279), scripts 1.4 MB (186) and images 420 KiB (20). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (263 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
80 internal links, 2 external
The homepage links to 80 pages on leonieandco.ca and 2 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Sculpting leggings, shorts and tops knitted in 3D compression. A smoother silhouette while you wear them, and a fit tha…”.
One H1 headline
Your main headline reads: “Up to60%OFF”.
Title: 61 characters
Your title is a healthy 61 characters: “3D Anti-Cellulite Leggings & Shapewear – Leonie & Co - Canada”.
Canonical URL set
The canonical URL is https://leonieandco.com/en-ca.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://leonieandco.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,037 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://leonieandco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://leonieandco.com/en-ca/collections/best-sellers and https://leonieandco.com/en-ca/apps/tracking are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
10 pages without a meta description
https://leonieandco.com/en-ca/collections/3d-leggings, https://leonieandco.com/en-ca/collections/3d-pocket-leggings, https://leonieandco.com/en-ca/collections/3d-shorts, https://leonieandco.com/en-ca/collections/3d-tshirts, https://leonieandco.com/en-ca/collections/3d-tshirts-copy and https://leonieandco.com/en-ca/products/bundle-legging-short-tshirt and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://leonieandco.com/en-ca/products/3d-anti-cellulite-legging-black, whose canonical is https://leonieandco.com/en-ca/products/3d-anti-cellulite-legging. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://leonieandco.com/en-ca/collections/3d-leggings, https://leonieandco.com/en-ca/collections/3d-pocket-leggings, https://leonieandco.com/en-ca/collections/3d-shorts, https://leonieandco.com/en-ca/collections/3d-tshirts, https://leonieandco.com/en-ca/collections/3d-tshirts-copy and https://leonieandco.com/en-ca/products/bundle-legging-short-tshirt and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://leonieandco.com/en-ca/collections/3d-tshirts, https://leonieandco.com/en-ca/collections/3d-tshirts-copy, https://leonieandco.com/en-ca/pages/contact and https://leonieandco.com/en-ca/blogs/news have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 13-field form
Your longest form asks for 13 fields (0 required). Every extra field lowers completion.
About 725 words of copy
The homepage carries about 725 words of visible text.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop all”, “Contact” and “Track Your Order”.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks, 2 customer or partner logos, a star rating and “500,000+ customers”.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leonieandco.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Kaching Cart · Kaching Bundles · Judge Me Reviews · Kaching Popup
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on leonieandco.ca, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.