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lepetitballon.com website review
Visit site (opens in a new tab)Reviewed 9 November 202644 issues · 112 checks
This review found 44 issues worth fixing on lepetitballon.com, 13 of them high impact, across 112 checks. The most urgent: main-thread work: 13.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #56,155 of 81,205 reviewed websitesbeats 27%
- #31,182 of 40,119 online storesbeats 19%
- #28,745 of 35,509 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 169 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 174 ms |
| Jun 13, 2026 | 184 ms |
| Jun 20, 2026 | 188 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 202 ms |
| Jul 11, 2026 | 205 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 204 ms |
| Aug 15, 2026 | 207 ms |
| Aug 22, 2026 | 210 ms |
| Aug 29, 2026 | 213 ms |
| Sep 5, 2026 | 231 ms |
| Sep 12, 2026 | 248 ms |
| Sep 19, 2026 | 258 ms |
| Sep 26, 2026 | 264 ms |
| Oct 3, 2026 | 268 ms |
| Oct 10, 2026 | 266 ms |
| Oct 17, 2026 | 272 ms |
| Oct 24, 2026 | 274 ms |
| Oct 31, 2026 | 269 ms |
| Nov 7, 2026 | 269 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.3 s
8.7 s
13.0 s
17.4 s
21.7 s
26.0 s
30.4 s
34.7 s
lepetitballon.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 13.5 s
A phone's processor spends 13.5 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
FontAwesome CDN adds 1.3 s
1.3 sFontAwesome CDN costs a phone 1.3 s of main-thread work and 175 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3,526 HTML elements
The page has 3,526 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (FontAwesome CDN, Klaviyo and Google Tag Manager and others), adding 1.9 MB and 2.9 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
150 ms · 517 KiBAbout 517 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
501 KiB35 files are served with short cache lifetimes, so returning visitors download them again (501 KiB).
Improve image delivery
300 ms · 156 KiB7 images could be 156 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 358 ms
358 msKlaviyo costs a phone 358 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 310 ms
310 msGoogle Tag Manager costs a phone 310 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ContentSquare adds 285 ms
285 msContentSquare costs a phone 285 ms of main-thread work and 157 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 101 ms
101 msShopify costs a phone 101 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.
Reduce unused CSS
84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Minify JavaScript
37 KiB37 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 31.4 s
31.4 sVisually, the page fills in at 31.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 27.7 s
27.7 sThe page becomes fully interactive after 27.7 s. Good is under 3.8 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 226 ms
226 msReal visitors wait 226 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 169 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 995 ms
995 msReal visitors wait 995 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 547 ms
547 msScripts block taps and scrolling for 547 ms in total while the page loads. Good is under 200 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 536 requests
7.1 MBYour homepage downloads 7.1 MB in 536 requests on a phone: media 2.1 MB (2), scripts 2.0 MB (135) and other files 1.6 MB (292). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
2.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 240.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
34 tap targets too small
34 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
41 links without text
41 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 84 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (86 characters)
Your title is 86 characters, so Google will cut it off around 60: “Abonnement de box de vin et bière | Cadeaux et achat de vin en ligne – Le Petit Ballon”.
Meta description is long (306 characters)
Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.
288 internal links, 4 external
The homepage links to 288 pages on lepetitballon.com and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Les box de vins du Petit Ballon - Abonnement et cadeau”.
Canonical URL set
The canonical URL is https://www.lepetitballon.com/.
Structured data in place
Structured data found: LiquorStore, Organization, Person, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lepetitballon.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,298 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (11 KiB, 54 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/pages/abonnement-vin-cadeau is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
/pages/abonnement-vin-cadeau, /pages/vins-champagnes-spiritueux-promotion, /collections/vin-bourgogne, /collections/vin-bordeaux, /collections/vin-vallee-du-rhone and /collections/vin-vallee-de-la-loire have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/pages/abonnement-vin-cadeau has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=247013267&tm=gtm002&Ver=2&mid=a16f6c12-db87-4339-9c1b-8b03c037d443&bo=2>m_tag_source=1&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Abonnement%20de%20box%20de%.
22 small tap targets
22 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (lepetitballon.com).
Valid certificate (61 days left)
The certificate from Let's Encrypt · YE2 verifies for lepetitballon.com and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://lepetitballon.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors.
Domain and trust
DNSSEC is off
lepetitballon.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 16 years old
16 yearslepetitballon.com was registered in Oct 2010 through Gandi SAS. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for lepetitballon.com, so a mis-issued certificate from anyone else is refused.
Registered until Oct 2032
lepetitballon.com is registered until Oct 2032.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 523 words of copy
The homepage carries about 523 words of visible text.
2 checks passed
25 short forms
25 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be lepetitballon.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mail.intercom.io include:mail.zendesk.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Judge Me Reviews · Contentsquare Analytics · Kameleoon A B Testing · Klaviyo Email Marketing Sms · Depict Search Merchandising · Tagfly Tag Manager · Product Ads By Criteo · Axeptio · magefan.top
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Founded
- 2011
- Headquarters
- 8th arrondissement of Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on lepetitballon.com, including 22 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.