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letsmakeitrain.net website review

Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 92 checks

This review found 38 issues worth fixing on letsmakeitrain.net, 11 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of letsmakeitrain.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. letsmakeitrain.net at 0.4 s0.4 s
  2. letsmakeitrain.net at 0.8 s0.8 s
  3. letsmakeitrain.net at 1.1 s1.1 s
  4. letsmakeitrain.net at 1.5 s1.5 s
  5. letsmakeitrain.net at 1.9 s1.9 s
  6. letsmakeitrain.net at 2.3 s2.3 s
  7. letsmakeitrain.net at 2.6 s2.6 s
  8. letsmakeitrain.net at 3.0 s3.0 s

letsmakeitrain.net does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix43
  • Reduce unused JavaScript

    4.2 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    1.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Squarespace, YouTube and sqspcdn.com and others), adding 11.8 MB and 1.1 s of main-thread time.

  • Improve image delivery

    1.2 MB

    9 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    860 ms · 244 KiB

    About 244 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 860 ms faster on a phone.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 9.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Squarespace adds 532 ms

    532 ms

    Squarespace costs a phone 532 ms of main-thread work and 969 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 500 ms

    500 ms

    YouTube costs a phone 500 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.

  • 1,581 HTML elements

    The page has 1,581 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • sqspcdn.com adds 83 ms

    83 ms

    sqspcdn.com costs a phone 83 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    125 KiB

    Polyfills for old browsers add 125 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    10 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 51 ms

    51 ms

    Your server sent the HTML in 51 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix52
  • First Contentful Paint: 10.1 s

    10.1 s

    The first text or image appears after 10.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GET BUYERS’ ATTENTION. KEEP DEALS MOVING.”.

  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 511 ms

    511 ms

    Scripts block taps and scrolling for 511 ms in total while the page loads. Good is under 200 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 11.9 MB in 117 requests

    11.9 MB

    Your homepage downloads 11.9 MB in 117 requests on a phone: images 9.3 MB (34), scripts 2.0 MB (55) and stylesheets 226 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 25 images below the first screen load straight away

    25 images further down the page (4.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.4 g of CO₂ per visit

    3.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.37 g of CO₂e: 404.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 98100
  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “AI Deal Acceleration Coach | Turn Interest Into Revenue | Mark Phinick”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Get buyers’ attention. Keep deals moving.” and “Turn AI interest into revenue.”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization, Person, Service and WebSite) but with 1 problem, for example “Service: no offers (price) block”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 87 internal links, 9 external

    The homepage links to 87 pages on letsmakeitrain.net and 9 external pages.

5 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “AI deal coaching for founders, sales leaders, and reps working on live deals. Strengthen business cases, equip champion…”.

  • Canonical URL set

    The canonical URL is https://www.letsmakeitrain.net/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.letsmakeitrain.net/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,737 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    /home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /home all use the title “AI Deal Acceleration Coach | Turn Interest Into Revenue | Mark Phinick”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/65c10c43d351dd3bd1935a78/104/5c5…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • 2 broken external links

    2 links to other sites are dead, for example https://a.co/d/03ka8DL4 (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (letsmakeitrain.net).

  • Valid certificate (65 days left)

    The certificate from Let's Encrypt · YR2 verifies for letsmakeitrain.net and is valid for another 65 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://letsmakeitrain.net redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    letsmakeitrain.net has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    letsmakeitrain.net's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 3 years old

    3 years

    letsmakeitrain.net was registered in May 2023 through Squarespace Domains LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    letsmakeitrain.net is registered until May 2027.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,705 words of copy

    The homepage carries about 1,705 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Schedule a Call” and “Schedule a general conversation”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 1 customer or partner logo and 3 trust badges.

Email authentication

2 to fix35
  • No DMARC policy

    letsmakeitrain.net has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:50.87.179.149 a mx include:websitewelcome.com ~all”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Squarespace
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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