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letterboxdistribution.com website review

Visit site (opens in a new tab)Reviewed 2 November 202621 issues · 70 checks

This review found 21 issues worth fixing on letterboxdistribution.com, 7 of them high impact, across 70 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of letterboxdistribution.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. letterboxdistribution.com at 0.5 s0.5 s
  2. letterboxdistribution.com at 1.0 s1.0 s
  3. letterboxdistribution.com at 1.5 s1.5 s
  4. letterboxdistribution.com at 2.0 s2.0 s
  5. letterboxdistribution.com at 2.5 s2.5 s
  6. letterboxdistribution.com at 3.0 s3.0 s
  7. letterboxdistribution.com at 3.4 s3.4 s
  8. letterboxdistribution.com at 3.9 s3.9 s

Speed

5 to fix61
  • Use efficient cache lifetimes

    1.5 s · 386 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (386 KiB).

  • Reduce unused JavaScript

    1.3 s · 219 KiB

    About 219 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    986 KiB

    18 images could be 986 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 189 ms

    189 ms

    Google Tag Manager costs a phone 189 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Google Analytics), adding 354 KiB and 189 ms of main-thread time.

  • Render-blocking requests

    200 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Minify JavaScript

    62 KiB

    62 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 304 ms of it running JavaScript. That is comfortably low.

  • Server response: 198 ms

    198 ms

    Your server sent the HTML in 198 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix49
  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We map, produce and deliver your campaign, then prove it la…”.

  • Cumulative Layout Shift: 0.297

    0.297

    The layout shifts by 0.297 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 86 ms

    86 ms

    Scripts block the page for only 86 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix48
  • 8 images far larger than shown

    710 KiB

    8 images are downloaded at several times the size a phone draws them, for example 02-printing-hero.jpg at 1,920 px wide, shown at 352 px. Resized copies would save about 710 KiB.

  • Page weight: 2.1 MB in 38 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 38 requests on a phone: images 1.3 MB (24), scripts 601 KiB (7) and fonts 138 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (593 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (393 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9395
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 58 internal links, 4 external

    The homepage links to 58 pages on letterboxdistribution.com and 4 external pages.

8 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “We plan, print and deliver door drops, direct mail and tracked post across the UK and Ireland. Family-run since 1987, t…”.

  • One H1 headline

    Your main headline reads: “Letter drops,direct mail andcommunityengagement,planned anddelivered”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Resident Engagement by Letter and Leaflet Delivery | Letterbox”.

  • Canonical URL set

    The canonical URL is https://letterboxdistribution.com/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://letterboxdistribution.com/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    55%

    The HTML your server sends has 491 of the 890 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no https://letterboxdistribution.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://letterboxdistribution.com/engage/demo is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://letterboxdistribution.com/engage/demo has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://letterboxdistribution.com/engage/demo has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 small tap targets

    5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 890 words of copy

    The homepage carries about 890 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Mapping”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Contact us”, “Start Mapping” and “Learn more →”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 56 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at letterboxdistribution.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
TalkTalk Communications Limited

Upkeep, stack, hiring and company data from programmable.info

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This review found 21 issues on letterboxdistribution.com, including 9 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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