letugear.com website review

About 326 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

10 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

7 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.3 s on main-thread work while loading, 821 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 46 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Google Tag Manager, Hubspot and Shopify and others), adding 636 KiB and 376 ms of main-thread time.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

6 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 179 requests on a phone: images 1.5 MB (28), scripts 773 KiB (49) and other files 695 KiB (92). Under 2 MB keeps phones on slow connections fast.

chantal.sallade-30_fc04ada7-76b6-40e3-9065-108273fe812e.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

8 images (373 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 108.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 93 characters, so Google will cut it off around 60: “LeTourneau University Campus Store | Official Apparel, Gear & Merch – LeTourneau Campus S…”.

There are 3 <h1> headlines (“Work and Learning”, “Transformed by Faith” and “”). One clear main headline is easier for people and search engines.

Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 119 pages on letugear.com and 6 external pages.

https://letugear.com/collections/mens-show-all, https://letugear.com/collections/mens-tshirts, https://letugear.com/collections/mens-sweatshirts, https://letugear.com/collections/mens-tops, https://letugear.com/collections/mens-bottoms and https://letugear.com/collections/mens-professional-wear and 9 others use the same meta description. A description written for each page earns more clicks.

https://letugear.com/collections/mens-show-all, https://letugear.com/collections/mens-tshirts, https://letugear.com/collections/mens-sweatshirts, https://letugear.com/collections/mens-tops, https://letugear.com/collections/mens-bottoms and https://letugear.com/collections/mens-professional-wear and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 154 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.