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levelselectcbd.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 104 checks

This review found 37 issues worth fixing on levelselectcbd.com, 12 of them high impact, across 104 checks. The most urgent: main-thread work: 21.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.2 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
144 ms117 msMay 16Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026121 ms
May 30, 2026129 ms
Jun 6, 2026128 ms
Jun 13, 2026127 ms
Jun 20, 2026128 ms
Jun 27, 2026128 ms
Jul 4, 2026138 ms
Jul 11, 2026133 ms
Jul 18, 2026125 ms
Jul 25, 2026122 ms
Aug 1, 2026127 ms
Aug 8, 2026129 ms
Aug 15, 2026130 ms
Aug 22, 2026137 ms
Aug 29, 2026129 ms
Sep 5, 2026133 ms
Sep 12, 2026134 ms
Sep 19, 2026137 ms
Sep 26, 2026141 ms
Oct 3, 2026129 ms
Oct 10, 2026136 ms
Oct 17, 2026136 ms
Oct 24, 2026136 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of levelselectcbd.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. levelselectcbd.com at 1.6 s1.6 s
  2. levelselectcbd.com at 3.2 s3.2 s
  3. levelselectcbd.com at 4.8 s4.8 s
  4. levelselectcbd.com at 6.4 s6.4 s
  5. levelselectcbd.com at 8.1 s8.1 s
  6. levelselectcbd.com at 9.7 s9.7 s
  7. levelselectcbd.com at 11.3 s11.3 s
  8. levelselectcbd.com at 12.9 s12.9 s

levelselectcbd.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix46
  • Main-thread work: 21.7 s

    A phone's processor spends 21.7 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    1.2 s · 534 KiB

    About 534 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Yotpo and Klaviyo and others), adding 1.6 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    200 ms · 422 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (422 KiB).

  • Shopify adds 341 ms

    341 ms

    Shopify costs a phone 341 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 303 ms

    303 ms

    Yotpo costs a phone 303 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Klaviyo adds 256 ms

    256 ms

    Klaviyo costs a phone 256 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • enzuzo.com adds 253 ms

    253 ms

    enzuzo.com costs a phone 253 ms of main-thread work and 147 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rechargecdn.com adds 203 ms

    203 ms

    rechargecdn.com costs a phone 203 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Minify JavaScript

    110 ms · 20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    50 ms · 15 KiB

    15 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Improve image delivery

    45 KiB

    3 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 685 ms

    685 ms

    Scripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 926 ms

    926 ms

    Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.3 MB in 358 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 358 requests on a phone: scripts 1.6 MB (107), other files 1,017 KiB (177) and images 448 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8891
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (29 characters)

    Your title is only 29 characters: “Level Select CBD | Never Stop”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 100 internal links, 9 external

    The homepage links to 100 pages on levelselectcbd.com and 9 external pages.

5 checks passed
  • Meta description: 97 characters

    Your meta description is 97 characters: “Formulated with premium CBD and complementary active ingredients to deliver results you can feel.”.

  • Canonical URL set

    The canonical URL is https://levelselectcbd.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://levelselectcbd.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    /collections/level-select-pro, /collections/bundles and /blogs/team-lvl-blog have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/levelselect.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (levelselectcbd.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YE2 verifies for levelselectcbd.com and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://levelselectcbd.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    levelselectcbd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    levelselectcbd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    levelselectcbd.com was registered in Apr 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    levelselectcbd.com is registered until Apr 2027.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 34 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 53 words

    The homepage has only about 53 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “CONTACT US”, “SUBSCRIBE & SAVE” and “SHOP ALL”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com a:dispatch-us.ppe-hosted.com include:sendgrid.net include:_spf.bigcommerce.co…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 9 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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This review found 37 issues on levelselectcbd.com, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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