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levelselectcbd.com website review
Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 104 checks
This review found 37 issues worth fixing on levelselectcbd.com, 12 of them high impact, across 104 checks. The most urgent: main-thread work: 21.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #35,545 of 80,975 reviewed websitesbeats 51%
- #20,785 of 39,935 online storesbeats 42%
- #19,645 of 35,327 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 120 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 133 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 134 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.8 s
6.4 s
8.1 s
9.7 s
11.3 s
12.9 s
levelselectcbd.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 21.7 s
A phone's processor spends 21.7 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
1.2 s · 534 KiBAbout 534 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Yotpo and Klaviyo and others), adding 1.6 MB and 1.6 s of main-thread time.
Use efficient cache lifetimes
200 ms · 422 KiB13 files are served with short cache lifetimes, so returning visitors download them again (422 KiB).
Shopify adds 341 ms
341 msShopify costs a phone 341 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 303 ms
303 msYotpo costs a phone 303 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Klaviyo adds 256 ms
256 msKlaviyo costs a phone 256 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
enzuzo.com adds 253 ms
253 msenzuzo.com costs a phone 253 ms of main-thread work and 147 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rechargecdn.com adds 203 ms
203 msrechargecdn.com costs a phone 203 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.
Minify JavaScript
110 ms · 20 KiB20 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
50 ms · 15 KiB15 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Improve image delivery
45 KiB3 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Reduce unused CSS
31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.3 s
17.3 sThe page becomes fully interactive after 17.3 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 685 ms
685 msScripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 926 ms
926 msReal visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 358 requests
3.3 MBYour homepage downloads 3.3 MB in 358 requests on a phone: scripts 1.6 MB (107), other files 1,017 KiB (177) and images 448 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (29 characters)
Your title is only 29 characters: “Level Select CBD | Never Stop”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
100 internal links, 9 external
The homepage links to 100 pages on levelselectcbd.com and 9 external pages.
5 checks passed
Meta description: 97 characters
Your meta description is 97 characters: “Formulated with premium CBD and complementary active ingredients to deliver results you can feel.”.
Canonical URL set
The canonical URL is https://levelselectcbd.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://levelselectcbd.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
/collections/level-select-pro, /collections/bundles and /blogs/team-lvl-blog have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/levelselect.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (levelselectcbd.com).
Valid certificate (56 days left)
The certificate from Let's Encrypt · YE2 verifies for levelselectcbd.com and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://levelselectcbd.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
levelselectcbd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
levelselectcbd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 7 years old
7 yearslevelselectcbd.com was registered in Apr 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
levelselectcbd.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 34 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 53 words
The homepage has only about 53 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
11 calls to action
The homepage has 11 calls to action, for example “CONTACT US”, “SUBSCRIBE & SAVE” and “SHOP ALL”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com a:dispatch-us.ppe-hosted.com include:sendgrid.net include:_spf.bigcommerce.co…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 9 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on levelselectcbd.com, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.