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levitatebrand.com website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 83 checks
This review found 43 issues worth fixing on levitatebrand.com, 15 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #77,491 of 104,156 reviewed websitesbeats 22%
- #47,778 of 58,244 online storesbeats 15%
- #44,734 of 53,037 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 134 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 159 ms |
| Sep 12, 2026 | 151 ms |
| Sep 19, 2026 | 150 ms |
| Sep 26, 2026 | 150 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 167 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Improve image delivery
1.0 s · 1.3 MB15 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Render-blocking requests
1.1 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
9,809 HTML elements
The page has 9,809 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 8.4 s
A phone's processor spends 8.4 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Clarity and Shopify and others), adding 1,008 KiB and 1.0 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 428 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 304 ms
304 msFacebook costs a phone 304 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 296 ms
296 msClarity costs a phone 296 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
292 KiB16 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).
Shopify adds 172 ms
172 msShopify costs a phone 172 ms of main-thread work and 399 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 224 KiBAbout 224 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 58 ms
58 msYour server sent the HTML in 58 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
Largest Contentful Paint: 7.7 s
7.7 sYour largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 836 ms
836 msScripts block taps and scrolling for 836 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 281 ms
281 msReal visitors wait 281 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
Images and page weight
Page weight: 17.1 MB in 482 requests
17.1 MBYour homepage downloads 17.1 MB in 482 requests on a phone: images 14.4 MB (167), scripts 1.2 MB (137) and other files 1.1 MB (150). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Web_Homepage.gif weighs 1.8 MB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
804 KiB2 images are downloaded at several times the size a phone draws them, for example Web_Homepage.gif at 800 px wide, shown at 205 px. Resized copies would save about 804 KiB.
1 image in older formats
1 image (1.8 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Web_Homepage.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.8 g of CO₂ per visit
4.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.84 g of CO₂e: 580.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Hidden but focusable
63 elements hidden from screen readers can still receive keyboard focus.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
67 links without text
67 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (8 characters)
Your title is only 8 characters: “Levitate”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
202 internal links, 17 external
The homepage links to 202 pages on levitatebrand.com and 17 external pages.
6 checks passed
Meta description: 86 characters
Your meta description is 86 characters: “Founded in 2003, Levitate is a community oriented blend of surf, skate, music and art.”.
Canonical URL set
The canonical URL is https://levitatebrand.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://levitatebrand.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://levitatebrand.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,061 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
https://levitatebrand.com/collections/new-arrivals1, https://levitatebrand.com/collections/fall-2026, https://levitatebrand.com/collections/vintage-collection, https://levitatebrand.com/collections/mens-sale-outlet and https://levitatebrand.com/collections/this-old-house have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://levitatebrand.com/collections/new-arrivals1, https://levitatebrand.com/collections/fall-2026, https://levitatebrand.com/collections/vintage-collection, https://levitatebrand.com/collections/mens-sale-outlet, https://levitatebrand.com/collections/levitate-x-evan-honer and https://levitatebrand.com/collections/this-old-house and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
5 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'slides')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 565 words of copy
The homepage carries about 565 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL NEW HOODIES →”.
11 calls to action
The homepage has 11 calls to action, for example “SHOP ALL NEW HOODIES →”, “Shop All” and “SHOP ALL”.
13 short forms
13 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at levitatebrand.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Smart Filter Search · Microsoft Clarity · Klaviyo Email Marketing Sms · Gempages Builder · Codify Order Edit · Smart Product Filters · Gdpr Backpack · Selleasy · snapchat.com · automizely.com · postscript.io · cloudfront.net · bogos.io · nice-team.net · esc-apps-cdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 5 open roles
- Teams
- Sales-Sales (3), RO-Revenue Operations (1), SLSM-Sales Management (1)
- Job board
- greenhouse
Company
- Headquarters
- Marshfield
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on levitatebrand.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.