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lexandroses.com website review
Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 88 checks
This review found 35 issues worth fixing on lexandroses.com, 10 of them high impact, across 88 checks. The most urgent: page weight: 4.1 MB in 234 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #24,567 of 106,251 reviewed websitesbeats 72%
- #16,122 of 59,867 online storesbeats 67%
- #15,639 of 54,578 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 86 ms |
| May 30, 2026 | 84 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 83 ms |
| Jul 4, 2026 | 84 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 88 ms |
| Aug 8, 2026 | 88 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 92 ms |
| Aug 29, 2026 | 94 ms |
| Sep 5, 2026 | 92 ms |
| Sep 12, 2026 | 94 ms |
| Sep 19, 2026 | 92 ms |
| Sep 26, 2026 | 90 ms |
| Oct 3, 2026 | 90 ms |
| Oct 10, 2026 | 91 ms |
| Oct 17, 2026 | 92 ms |
| Oct 24, 2026 | 92 ms |
| Oct 31, 2026 | 93 ms |
| Nov 7, 2026 | 88 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
950 ms · 603 KiB17 images could be 603 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
740 ms · 134 KiBAbout 134 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (loox.io, rechargecdn.com and Shopify and others), adding 1.2 MB and 214 ms of main-thread time.
2,219 HTML elements
The page has 2,219 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
loox.io adds 87 ms
87 msloox.io costs a phone 87 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 30 ms
30 msShopify costs a phone 30 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 94 KiB9 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).
Reduce unused CSS
150 ms · 11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 375 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lex&Roses”.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 471 ms
471 msReal visitors wait 471 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 14 ms
14 msScripts block the page for only 14 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.1 MB in 234 requests
4.1 MBYour homepage downloads 4.1 MB in 234 requests on a phone: images 2.5 MB (67), other files 656 KiB (74) and scripts 557 KiB (66). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Lex_Roses_Wedding_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 137.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 114 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (25 characters)
Your title is only 25 characters: “Rose Bouquets – Lex&Roses”. Between 30 and 65 characters leaves room to say what you do and for whom.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
205 internal links, 19 external
The homepage links to 205 pages on lexandroses.com and 19 external pages.
6 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “Rose Bouquet delivery in Tampa ad Miami. 100 Rose Bouquet. Same Day Flower Delivery in Tampa and Miami.”.
Canonical URL set
The canonical URL is https://lexandroses.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lexandroses.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,358 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lexandroses.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://lexandroses.com/786.310.3450, which answers with an error. Visitors hit a dead end and search engines drop it.
8 pages share 4 titles
https://lexandroses.com/collections/bouquets/products/pink-rose-bouquet and https://lexandroses.com/products/pink-rose-bouquet all use the title “Pink Rose Bouquet – Lex&Roses”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://lexandroses.com/collections/bouquets, https://lexandroses.com/collections/mixed-bouquets, https://lexandroses.com/collections/square-boxes and https://lexandroses.com/collections/baskets have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages share a meta description
https://lexandroses.com/collections/bouquets/products/pink-rose-bouquet, https://lexandroses.com/products/pink-rose-bouquet, https://lexandroses.com/collections/bouquets/products/bouquet, https://lexandroses.com/products/bouquet, https://lexandroses.com/collections/bouquets/products/mimosa-bouquet-copy and https://lexandroses.com/products/mimosa-bouquet-copy and 2 others use the same meta description. A description written for each page earns more clicks.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://lexandroses.com/collections/bouquets/products/pink-rose-bouquet, whose canonical is https://lexandroses.com/products/pink-rose-bouquet. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.
3 checks passed
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
31 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 507 words of copy
The homepage carries about 507 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Order Now”.
24 calls to action
The homepage has 24 calls to action, for example “Shop Now”, “Order Now” and “Buy now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 440 testimonial or review blocks, 40 customer or partner logos and a star rating.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lexandroses.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · cloudfront.net · rechargecdn.com · loox.io · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on lexandroses.com, including 11 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.