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lhdbenefits.com website review

Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 78 checks

This review found 33 issues worth fixing on lhdbenefits.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.3 sJul 18Sep 192.8 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20263.2 s
Aug 15, 20263.2 s
Aug 22, 20263.1 s
Aug 29, 20262.9 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lhdbenefits.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lhdbenefits.com at 0.4 s0.4 s
  2. lhdbenefits.com at 0.8 s0.8 s
  3. lhdbenefits.com at 1.1 s1.1 s
  4. lhdbenefits.com at 1.5 s1.5 s
  5. lhdbenefits.com at 1.9 s1.9 s
  6. lhdbenefits.com at 2.3 s2.3 s
  7. lhdbenefits.com at 2.6 s2.6 s
  8. lhdbenefits.com at 3.0 s3.0 s

Speed

9 to fix51
  • Reduce unused JavaScript

    11.7 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.7 s faster on a phone.

  • Improve image delivery

    5.0 s · 2.7 MB

    13 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 224 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Vimeo and Clarity and others), adding 2.9 MB and 832 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 598 ms

    598 ms

    Google Tag Manager costs a phone 598 ms of main-thread work and 818 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Vimeo adds 136 ms

    136 ms

    Vimeo costs a phone 136 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix62
  • First Contentful Paint: 12.4 s

    12.4 s

    The first text or image appears after 12.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.8 s

    25.8 s

    Your largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.5 s

    32.5 s

    The page becomes fully interactive after 32.5 s. Good is under 3.8 s.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 247 ms

    247 ms

    Scripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 6.7 MB in 165 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 165 requests on a phone: images 3.6 MB (53), scripts 2.7 MB (39) and fonts 216 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 12 images in older formats

    12 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    190 KiB

    1 image is downloaded at several times the size a phone draws it, for example Brand-Story-Thumbnail-1-e1762808027965.png at 1,244 px wide, shown at 260 px. Resized copies would save about 190 KiB.

  • About 1.9 g of CO₂ per visit

    1.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.91 g of CO₂e: 229.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 6688
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 63 internal links, 4 external

    The homepage links to 63 pages on lhdbenefits.com and 4 external pages.

7 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “High-performing employee benefit plans by LHD for Indiana employers to attract and retain the best talent.”.

  • One H1 headline

    Your main headline reads: “Elevate the Health of Your Business”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “High-Performing Employee Benefit Plans with LHD Benefit Advisors”.

  • Canonical URL set

    The canonical URL is https://lhdbenefits.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://lhdbenefits.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://lhdbenefits.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (541 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://lhdbenefits.com/business-health, https://lhdbenefits.com/employee-well-being, https://lhdbenefits.com/hr-support, https://lhdbenefits.com/resources and https://lhdbenefits.com/topic/benefits-guidance have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://lhdbenefits.com/resources and https://lhdbenefits.com/topic/benefits-guidance have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 pages slow to respond

    https://lhdbenefits.com/business-health, https://lhdbenefits.com/employee-well-being, https://lhdbenefits.com/hr-support, https://lhdbenefits.com/strategy, https://lhdbenefits.com/financial-underwriting and https://lhdbenefits.com/pharmacy-pbm-analysis and 6 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5480
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=199008454&tm=gtm002&Ver=2&mid=96077c9a-3855-498e-85a5-8bdad2b9362c&bo=1&sid=eba52aa0cb3711f1824c01cf9d8906d3&vid=eba53b60cb3711f1970d3f2e83c6b579&vids=1&msclkid=N&gtm_.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 477 words of copy

    The homepage carries about 477 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT” and “GET STARTED”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact” and “Get Started”.

  • Social proof on the page

    Social proof on the homepage: 12 testimonial or review blocks and 4 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lhdbenefits.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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