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liacars.com website review

Visit site (opens in a new tab)Reviewed 3 November 202630 issues · 75 checks

This review found 30 issues worth fixing on liacars.com, 12 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.9 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.8 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.2 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
335 ms138 msMay 16Oct 31281 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026161 ms
May 23, 2026162 ms
May 30, 2026185 ms
Jun 6, 2026213 ms
Jun 13, 2026224 ms
Jun 20, 2026215 ms
Jun 27, 2026230 ms
Jul 4, 2026221 ms
Jul 11, 2026194 ms
Jul 18, 2026186 ms
Jul 25, 2026170 ms
Aug 1, 2026167 ms
Aug 8, 2026173 ms
Aug 15, 2026186 ms
Aug 22, 2026188 ms
Aug 29, 2026193 ms
Sep 5, 2026183 ms
Sep 12, 2026183 ms
Sep 19, 2026217 ms
Sep 26, 2026258 ms
Oct 3, 2026296 ms
Oct 10, 2026298 ms
Oct 17, 2026312 ms
Oct 24, 2026297 ms
Oct 31, 2026281 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of liacars.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. liacars.com at 0.4 s0.4 s
  2. liacars.com at 0.8 s0.8 s
  3. liacars.com at 1.1 s1.1 s
  4. liacars.com at 1.5 s1.5 s
  5. liacars.com at 1.9 s1.9 s
  6. liacars.com at 2.3 s2.3 s
  7. liacars.com at 2.6 s2.6 s
  8. liacars.com at 3.0 s3.0 s

Speed

7 to fix58
  • Render-blocking requests

    3.5 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    2.3 s · 451 KiB

    About 451 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 242 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (secureoffersites.com, Google Tag Manager and complyauto.com and others), adding 1.8 MB and 577 ms of main-thread time.

  • secureoffersites.com adds 189 ms

    189 ms

    secureoffersites.com costs a phone 189 ms of main-thread work and 559 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 148 ms

    148 ms

    Google Tag Manager costs a phone 148 ms of main-thread work and 821 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 144 KiB

    3 images could be 144 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 700 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.56

    0.56

    For real visitors the layout shifts by 0.56 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 79% slower for real visitors

    +79%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 281 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 188 ms

    188 ms

    Real visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 527 ms

    527 ms

    Real visitors wait 527 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 117 ms

    117 ms

    Scripts block the page for only 117 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 51 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 51 requests on a phone: scripts 1.6 MB (28), images 304 KiB (6) and other files 108 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (225 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (87 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8894
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • 2 H1 headlines

    There are 2 <h1> headlines (“Welcome to Lia Auto Group” and “Buy Your Next Car From Lia Auto Group”). One clear main headline is easier for people and search engines.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Lia Auto Group has 21 car dealers across NY, CT & MA. Our dealerships offer a great selection of new & used cars for sa…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Lia Auto Group - Car Dealerships Across NY, CT and MA”.

  • Canonical URL set

    The canonical URL is https://www.liacars.com/.

  • Structured data in place

    Structured data found: AutoDealer, GeoCoordinates, ImageObject, PostalAddress and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.liacars.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.liacars.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (513 words), so crawlers that don't run JavaScript still read it.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 662 words of copy

    The homepage carries about 662 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liacars.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Fastly

Hiring

Hiring
95 open roles
Teams
Lia Honda Brewster NY (10), Lia Toyota of Northampton (10), Lia Honda Albany NY (8), Lia Toyota of Colonie (7)
Job board
applicantpro

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on liacars.com, including 15 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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