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licorbio.com website review

Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 104 checks

This review found 40 issues worth fixing on licorbio.com, 19 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.5 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
435 ms56 msMay 16Oct 31103 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026371 ms
May 23, 2026372 ms
May 30, 2026351 ms
Jun 6, 2026305 ms
Jun 13, 2026379 ms
Jun 20, 2026390 ms
Jun 27, 2026391 ms
Jul 4, 2026372 ms
Jul 11, 2026271 ms
Jul 18, 2026258 ms
Jul 25, 2026220 ms
Aug 1, 2026347 ms
Aug 8, 2026367 ms
Aug 15, 2026368 ms
Aug 22, 2026368 ms
Aug 29, 2026367 ms
Sep 5, 2026343 ms
Sep 12, 2026343 ms
Sep 19, 2026374 ms
Sep 26, 2026329 ms
Oct 3, 2026206 ms
Oct 10, 2026143 ms
Oct 17, 2026109 ms
Oct 24, 2026100 ms
Oct 31, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix35
  • Reduce unused JavaScript

    6.7 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.7 s faster on a phone.

  • Wistia adds 1.2 s

    1.2 s

    Wistia costs a phone 1.2 s of main-thread work and 7.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.3 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Reduce unused CSS

    1.1 s · 174 KiB

    About 174 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wistia, Google Tag Manager and Optanon and others), adding 8.7 MB and 2.0 s of main-thread time.

  • Improve image delivery

    1.5 MB

    6 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 624 ms

    624 ms

    Google Tag Manager costs a phone 624 ms of main-thread work and 665 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 113 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.6 s

    19.6 s

    Your largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Based on fluorescent imaging technology pioneered in 2001 a…”.

  • Time to Interactive: 32.8 s

    32.8 s

    The page becomes fully interactive after 32.8 s. Good is under 3.8 s.

  • Speed Index: 13.7 s

    13.7 s

    Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

7 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 605 ms

    605 ms

    Real visitors wait 605 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 73% faster for real visitors

    -73%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 371 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 11.3 MB in 178 requests

    11.3 MB

    Your homepage downloads 11.3 MB in 178 requests on a phone: scripts 3.3 MB (90), other files 2.9 MB (41) and media 2.7 MB (3). Under 2 MB keeps phones on slow connections fast.

  • About 3.2 g of CO₂ per visit

    3.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.21 g of CO₂e: 384.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8387
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9170
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (9 characters)

    Your title is only 9 characters: “LICORbio®”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.licorbio.com/sitemap.xml, so Google discovers your pages only by following links.

  • 11 links with vague text

    11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 87 internal links, 8 external

    The homepage links to 87 pages on licorbio.com and 8 external pages.

3 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Industry-leading imaging systems, reagents, software, and support for Western blots, protein gels, EMSAs, ELISAs, tissu…”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (885 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /reagents has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /atlas, /odyssey-m, /odyssey-f, /odyssey-xf, /image-studio and /image-studio-21cfr11 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://react.dev/errors/418?args[]= for the full message or use the non-minified dev …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 6 links through redirect chains

    6 links go through two or more redirects, for example https://www.licorbio.com/reagents.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (licorbio.com).

  • Valid certificate (42 days left)

    The certificate from Let's Encrypt · YR1 verifies for licorbio.com and is valid for another 42 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://licorbio.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • DNSSEC is off

    licorbio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 2 years old

    2 years

    licorbio.com was registered in Mar 2024 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only sectigo.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for licorbio.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    licorbio.com is registered until Mar 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 727 words of copy

    The homepage carries about 727 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “SHOP”, “Learn More” and “Shop Imaging Systems”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Matomo.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mktomail.com include:_spf.salesforce.com include:_spf.bigcommerce.co…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It loads jQuery 2.2.4, older than 3.5 (which fixed known security holes).

Stack

Framework
Next.js
E-commerce
BigCommerce;BigCommerce B2B;BigCommerce Catalyst;BigCommerce v3
Analytics
Google Analytics | Google Tag Manager | Matomo
Hosting
Vercel

Hiring

Hiring
3 open roles
Teams
Warehouse/Shipping (SERVA) (2), Order Processing (SERVA) (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on licorbio.com, including 16 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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