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liforme.com website review
Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 85 checks
This review found 36 issues worth fixing on liforme.com, 15 of them high impact, across 85 checks. The most urgent: page weight: 37.2 MB in 354 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #68,176 of 92,026 reviewed websitesbeats 22%
- #39,960 of 48,774 online storesbeats 15%
- #37,125 of 43,960 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.9 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.5 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 228 ms |
| May 23, 2026 | 236 ms |
| May 30, 2026 | 245 ms |
| Jun 6, 2026 | 261 ms |
| Jun 13, 2026 | 273 ms |
| Jun 20, 2026 | 282 ms |
| Jun 27, 2026 | 290 ms |
| Jul 4, 2026 | 296 ms |
| Jul 11, 2026 | 310 ms |
| Jul 18, 2026 | 328 ms |
| Jul 25, 2026 | 332 ms |
| Aug 1, 2026 | 340 ms |
| Aug 8, 2026 | 330 ms |
| Aug 15, 2026 | 307 ms |
| Aug 22, 2026 | 304 ms |
| Aug 29, 2026 | 288 ms |
| Sep 5, 2026 | 284 ms |
| Sep 12, 2026 | 288 ms |
| Sep 19, 2026 | 287 ms |
| Sep 26, 2026 | 288 ms |
| Oct 3, 2026 | 295 ms |
| Oct 10, 2026 | 296 ms |
| Oct 17, 2026 | 304 ms |
| Oct 24, 2026 | 308 ms |
| Oct 31, 2026 | 301 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
13,305 HTML elements
The page has 13,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (cdn-cookieyes.com, Klaviyo and returngo.ai and others), adding 1.6 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
450 ms · 524 KiB36 files are served with short cache lifetimes, so returning visitors download them again (524 KiB).
Improve image delivery
150 ms · 451 KiB13 images could be 451 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
450 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused JavaScript
437 KiBAbout 437 KiB of JavaScript is downloaded but never used on this page.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.
cdn-cookieyes.com adds 362 ms
362 mscdn-cookieyes.com costs a phone 362 ms of main-thread work and 33 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 209 ms
209 msKlaviyo costs a phone 209 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 113 ms
113 msShopify costs a phone 113 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
10 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.
Minify JavaScript
44 KiB44 KiB could be saved by minifying JavaScript.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 103 ms
103 msYour server sent the HTML in 103 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.7 s
4.7 sReal visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 510 ms
510 msReal visitors wait 510 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 3.3 s
3.3 sReal visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 24.9 s
24.9 sThe page becomes fully interactive after 24.9 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 986 ms
986 msScripts block taps and scrolling for 986 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 228 ms to 301 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
3 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 37.2 MB in 354 requests
37.2 MBYour homepage downloads 37.2 MB in 354 requests on a phone: media 30.9 MB (3), images 3.2 MB (45) and scripts 1.7 MB (149). Under 2 MB keeps phones on slow connections fast.
About 10.5 g of CO₂ per visit
10.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.55 g of CO₂e: 1265.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (4 elements)
Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and Website) but with 1 problem, for example “Organization: image is not an absolute URL ("//liforme.com/cdn/shop/t/481/assets/logo.svg?v=6284187…”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
351 internal links, 22 external
The homepage links to 351 pages on liforme.com and 22 external pages.
7 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Black Friday Sale: Get up to 40% off Liforme Yoga Mats! Experience unrivalled grip and planet-friendly design at our be…”.
One H1 headline
Your main headline reads: “The Choice for People & Planet”.
Title: 48 characters
Your title is a healthy 48 characters: “Liforme | High Performance Yoga Mats & Equipment”.
Canonical URL set
The canonical URL is https://liforme.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://liforme.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://liforme.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,856 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://liforme.com/pages/money-back-guarantee has no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://liforme.com/pages/shipping-and-returns, https://liforme.com/pages/reviews, https://liforme.com/pages/how-to-look-after-your-liforme-mat, https://liforme.com/pages/contact-us, https://liforme.com/pages/alignment-system and https://liforme.com/collections/travel-mats and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
5 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Shopify is not defined”.
2 checks passed
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,631 words of copy
The homepage carries about 1,631 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop our Sale”.
15 calls to action
The homepage has 15 calls to action, for example “Contact Us”, “Contact Wholesale” and “Shop Black”.
3 short forms
3 short forms (7 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks, 8 customer or partner logos, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
37 cookies set on arrival
37Opening the homepage sets 37 cookies, 2 of them by other companies (measured from a US location before any click).
64 other companies contacted
Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liforme.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Shopify
Company
- Founded
- 2013
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on liforme.com, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.