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liforme.com website review

Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 85 checks

This review found 36 issues worth fixing on liforme.com, 15 of them high impact, across 85 checks. The most urgent: page weight: 37.2 MB in 354 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s3.3 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.2 s
May 23, 20264.3 s
May 30, 20264.4 s
Jun 6, 20264.5 s
Jun 13, 20264.7 s
Jun 20, 20264.7 s
Jun 27, 20264.6 s
Jul 4, 20264.4 s
Jul 11, 20264.6 s
Jul 18, 20264.7 s
Jul 25, 20264.8 s
Aug 1, 20264.9 s
Aug 8, 20264.8 s
Aug 15, 20264.6 s
Aug 22, 20264.5 s
Aug 29, 20264.4 s
Sep 5, 20264.4 s
Sep 12, 20264.5 s
Sep 19, 20264.4 s
Sep 26, 20264.4 s
Oct 3, 20264.3 s
Oct 10, 20264.1 s
Oct 17, 20263.9 s
Oct 24, 20263.8 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
357 ms211 msMay 16Oct 31301 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026228 ms
May 23, 2026236 ms
May 30, 2026245 ms
Jun 6, 2026261 ms
Jun 13, 2026273 ms
Jun 20, 2026282 ms
Jun 27, 2026290 ms
Jul 4, 2026296 ms
Jul 11, 2026310 ms
Jul 18, 2026328 ms
Jul 25, 2026332 ms
Aug 1, 2026340 ms
Aug 8, 2026330 ms
Aug 15, 2026307 ms
Aug 22, 2026304 ms
Aug 29, 2026288 ms
Sep 5, 2026284 ms
Sep 12, 2026288 ms
Sep 19, 2026287 ms
Sep 26, 2026288 ms
Oct 3, 2026295 ms
Oct 10, 2026296 ms
Oct 17, 2026304 ms
Oct 24, 2026308 ms
Oct 31, 2026301 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of liforme.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. liforme.com at 1.1 s1.1 s
  2. liforme.com at 2.2 s2.2 s
  3. liforme.com at 3.3 s3.3 s
  4. liforme.com at 4.5 s4.5 s
  5. liforme.com at 5.6 s5.6 s
  6. liforme.com at 6.7 s6.7 s
  7. liforme.com at 7.8 s7.8 s
  8. liforme.com at 8.9 s8.9 s

Speed

12 to fix41
  • 13,305 HTML elements

    The page has 13,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cdn-cookieyes.com, Klaviyo and returngo.ai and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 524 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (524 KiB).

  • Improve image delivery

    150 ms · 451 KiB

    13 images could be 451 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    450 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused JavaScript

    437 KiB

    About 437 KiB of JavaScript is downloaded but never used on this page.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.

  • cdn-cookieyes.com adds 362 ms

    362 ms

    cdn-cookieyes.com costs a phone 362 ms of main-thread work and 33 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 209 ms

    209 ms

    Klaviyo costs a phone 209 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 113 ms

    113 ms

    Shopify costs a phone 113 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    10 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

  • Minify JavaScript

    44 KiB

    44 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 103 ms

    103 ms

    Your server sent the HTML in 103 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 510 ms

    510 ms

    Real visitors wait 510 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 12.2 s

    12.2 s

    Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.9 s

    24.9 s

    The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 986 ms

    986 ms

    Scripts block taps and scrolling for 986 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 228 ms to 301 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

3 checks passed
  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 37.2 MB in 354 requests

    37.2 MB

    Your homepage downloads 37.2 MB in 354 requests on a phone: media 30.9 MB (3), images 3.2 MB (45) and scripts 1.7 MB (149). Under 2 MB keeps phones on slow connections fast.

  • About 10.5 g of CO₂ per visit

    10.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.55 g of CO₂e: 1265.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9293
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and Website) but with 1 problem, for example “Organization: image is not an absolute URL ("//liforme.com/cdn/shop/t/481/assets/logo.svg?v=6284187…”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 351 internal links, 22 external

    The homepage links to 351 pages on liforme.com and 22 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Black Friday Sale: Get up to 40% off Liforme Yoga Mats! Experience unrivalled grip and planet-friendly design at our be…”.

  • One H1 headline

    Your main headline reads: “The Choice for People & Planet”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Liforme | High Performance Yoga Mats & Equipment”.

  • Canonical URL set

    The canonical URL is https://liforme.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://liforme.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://liforme.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,856 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://liforme.com/pages/money-back-guarantee has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://liforme.com/pages/shipping-and-returns, https://liforme.com/pages/reviews, https://liforme.com/pages/how-to-look-after-your-liforme-mat, https://liforme.com/pages/contact-us, https://liforme.com/pages/alignment-system and https://liforme.com/collections/travel-mats and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Shopify is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,631 words of copy

    The homepage carries about 1,631 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop our Sale”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact Us”, “Contact Wholesale” and “Shop Black”.

  • 3 short forms

    3 short forms (7 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks, 8 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 2 of them by other companies (measured from a US location before any click).

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liforme.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Company

Founded
2013
Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on liforme.com, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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