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lightmybricks.co.uk website review
Visit site (opens in a new tab)Reviewed 12 November 202617 issues · 64 checks
This review found 17 issues worth fixing on lightmybricks.co.uk, 6 of them high impact, across 64 checks. The most urgent: page weight: 4.7 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 825 ms |
| May 30, 2026 | 809 ms |
| Jun 6, 2026 | 798 ms |
| Jun 13, 2026 | 815 ms |
| Jun 20, 2026 | 807 ms |
| Jun 27, 2026 | 886 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 826 ms |
| Oct 24, 2026 | 608 ms |
| Oct 31, 2026 | 524 ms |
| Nov 7, 2026 | 536 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 109 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 123 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 126 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 114 ms |
| Oct 17, 2026 | 116 ms |
| Oct 24, 2026 | 116 ms |
| Oct 31, 2026 | 118 ms |
| Nov 7, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.5 s
0.5 sReal visitors wait 0.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.5 s
0.5 sReal visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 292 ms
292 msReal visitors wait 292 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 35% faster for real visitors
-35%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.7 MB
4.7 MBYour homepage downloads 4.7 MB on a phone, 1,015 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (195 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
23 tap targets too small
23 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (13 elements)
Elements must only use permitted ARIA attributes: 13 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (282 characters)
Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.
221 internal links, 21 external
The homepage links to 221 pages on lightmybricks.co.uk and 21 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Your LEGO® build deserves to be seen”.
Title: 63 characters
Your title is a healthy 63 characters: “Award Winning LEGO® Lights & Lighting Kits | Light My Bricks UK”.
Canonical URL set
The canonical URL is https://www.lightmybricks.co.uk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lightmybricks.co.uk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,599 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.lightmybricks.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.lightmybricks.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.lightmybricks.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
11 pages without a meta description
https://www.lightmybricks.co.uk/collections/all, https://www.lightmybricks.co.uk/customer_authentication/redirect, https://www.lightmybricks.co.uk/collections/newest-products, https://www.lightmybricks.co.uk/collections/lmb-2-0-light-kit, https://www.lightmybricks.co.uk/collections/new-releases and https://www.lightmybricks.co.uk/collections/best-selling-products and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://www.lightmybricks.co.uk/collections/all, https://www.lightmybricks.co.uk/customer_authentication/redirect, https://www.lightmybricks.co.uk/collections/newest-products, https://www.lightmybricks.co.uk/collections/lmb-2-0-light-kit, https://www.lightmybricks.co.uk/collections/new-releases and https://www.lightmybricks.co.uk/collections/best-selling-products and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
61 of 76 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,973 words of copy
The homepage carries about 1,973 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop New Releases” and “Shop Light Kits”.
10 calls to action
The homepage has 10 calls to action, for example “Shop New Releases”, “Shop” and “Book Nook”.
21 short forms
21 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lightmybricks.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wishlist Hero · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Precom Coming Soon Preorders · Frontend · Sticky Add To Cart · Reviews Co Uk Product And Merchant Review Collection · Virtue Charity Donations · Polar Analytics · rebuyengine.com · virtueimpact.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on lightmybricks.co.uk, including 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.