Website review, no card needed

lightmybricks.co.uk logo

lightmybricks.co.uk website review

Visit site (opens in a new tab)Reviewed 12 November 202617 issues · 64 checks

This review found 17 issues worth fixing on lightmybricks.co.uk, 6 of them high impact, across 64 checks. The most urgent: page weight: 4.7 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.7 s366 msMay 23Nov 7536 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026825 ms
May 30, 2026809 ms
Jun 6, 2026798 ms
Jun 13, 2026815 ms
Jun 20, 2026807 ms
Jun 27, 2026886 ms
Jul 4, 20261.0 s
Jul 11, 20261.3 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.1 s
Oct 17, 2026826 ms
Oct 24, 2026608 ms
Oct 31, 2026524 ms
Nov 7, 2026536 ms
Real-visitor tap response (INP)75th percentile, phones
129 ms101 msMay 23Nov 7123 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026109 ms
Jun 6, 2026119 ms
Jun 13, 2026123 ms
Jun 20, 2026122 ms
Jun 27, 2026120 ms
Jul 4, 2026121 ms
Jul 11, 2026123 ms
Jul 18, 2026126 ms
Jul 25, 2026126 ms
Aug 1, 2026121 ms
Aug 8, 2026120 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026120 ms
Sep 5, 2026121 ms
Sep 12, 2026119 ms
Sep 19, 2026120 ms
Sep 26, 2026120 ms
Oct 3, 2026116 ms
Oct 10, 2026114 ms
Oct 17, 2026116 ms
Oct 24, 2026116 ms
Oct 31, 2026118 ms
Nov 7, 2026123 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.5 s

    0.5 s

    Real visitors wait 0.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.5 s

    0.5 s

    Real visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 292 ms

    292 ms

    Real visitors wait 292 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 35% faster for real visitors

    -35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 4.7 MB

    4.7 MB

    Your homepage downloads 4.7 MB on a phone, 1,015 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (195 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fix90
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 23 tap targets too small

    23 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (13 elements)

    Elements must only use permitted ARIA attributes: 13 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • Meta description is long (282 characters)

    Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 221 internal links, 21 external

    The homepage links to 221 pages on lightmybricks.co.uk and 21 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Your LEGO® build deserves to be seen”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Award Winning LEGO® Lights & Lighting Kits | Light My Bricks UK”.

  • Canonical URL set

    The canonical URL is https://www.lightmybricks.co.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lightmybricks.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,599 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.lightmybricks.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.lightmybricks.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.lightmybricks.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 11 pages without a meta description

    https://www.lightmybricks.co.uk/collections/all, https://www.lightmybricks.co.uk/customer_authentication/redirect, https://www.lightmybricks.co.uk/collections/newest-products, https://www.lightmybricks.co.uk/collections/lmb-2-0-light-kit, https://www.lightmybricks.co.uk/collections/new-releases and https://www.lightmybricks.co.uk/collections/best-selling-products and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.lightmybricks.co.uk/collections/all, https://www.lightmybricks.co.uk/customer_authentication/redirect, https://www.lightmybricks.co.uk/collections/newest-products, https://www.lightmybricks.co.uk/collections/lmb-2-0-light-kit, https://www.lightmybricks.co.uk/collections/new-releases and https://www.lightmybricks.co.uk/collections/best-selling-products and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fix93
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    61 of 76 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,973 words of copy

    The homepage carries about 1,973 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop New Releases” and “Shop Light Kits”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop New Releases”, “Shop” and “Book Nook”.

  • 21 short forms

    21 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lightmybricks.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wishlist Hero · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Precom Coming Soon Preorders · Frontend · Sticky Add To Cart · Reviews Co Uk Product And Merchant Review Collection · Virtue Charity Donations · Polar Analytics · rebuyengine.com · virtueimpact.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
Webflow
Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 17 issues on lightmybricks.co.uk, including 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25