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lili-group.com website review
Visit site (opens in a new tab)Reviewed 7 November 202626 issues · 71 checks
This review found 26 issues worth fixing on lili-group.com, 5 of them high impact, across 71 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,550 of 101,676 reviewed websitesbeats 72%
- #15,212 of 56,329 online storesbeats 67%
- #14,743 of 51,212 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 128 ms |
| May 23, 2026 | 123 ms |
| May 30, 2026 | 134 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 203 ms |
| Jun 27, 2026 | 186 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 181 ms |
| Jul 18, 2026 | 182 ms |
| Jul 25, 2026 | 188 ms |
| Aug 1, 2026 | 194 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 196 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 167 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 178 ms |
| Oct 10, 2026 | 169 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
2.3 s · 749 KiB25 images could be 749 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
2,711 HTML elements
The page has 2,711 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 410 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Unpkg, Shopify and JSDelivr CDN and others), adding 364 KiB and 115 ms of main-thread time.
Reduce unused JavaScript
86 KiBAbout 86 KiB of JavaScript is downloaded but never used on this page.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
11 KiB4 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “قطعتان من فستان عربي طويل فضفاض بأكمام طويلة للنساء - أسود”.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 6.4 s
6.4 sThe page becomes fully interactive after 6.4 s. Good is under 3.8 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 128 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 781 ms
781 msReal visitors wait 781 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Total Blocking Time: 52 ms
52 msScripts block the page for only 52 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.1 MB in 251 requests
3.1 MBYour homepage downloads 3.1 MB in 251 requests on a phone: images 1.7 MB (39), other files 869 KiB (132) and scripts 242 KiB (42). Under 2 MB keeps phones on slow connections fast.
16 images in older formats
16 images (739 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
174 KiB3 images are downloaded at several times the size a phone draws them, for example 4.jpg at 736 px wide, shown at 72 px. Resized copies would save about 174 KiB.
About 0.9 g of CO₂ per visit
0.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 74 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“L Liliiمجموعة ليلي للتسوق”, “𐙚 للأناقة عنوان مع ليلي 𐙚” and “❀ أناقة صِغاركم مسؤوليتنا ❀”). One clear main headline is easier for people and search engines.
345 internal links, 17 external
The homepage links to 345 pages on lili-group.com and 17 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “تسوّقي أحدث الأزياء النسائية والمقاسات الكبيرة وملابس الأطفال من ليلي ستايلات. تخفيض 50% على جميع القطع، توصيل خلال يوم…”.
Title: 52 characters
Your title is a healthy 52 characters: “ليلي ستايلات | أزياء نسائية وملابس أطفال – Lili ليلي”.
Canonical URL set
The canonical URL is https://lili-group.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lili-group.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://lili-group.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://lili-group.com/policies/shipping-policy and https://lili-group.com/collections/%D9%83%D9%84-%D8%A7%D9%84%D9%86%D8%B3%D8%A7%D8%A6%D9%8A have no meta description, so Google writes the search snippet from whatever text it finds.
13 links to non-canonical URLs
Your homepage links to 13 pages by a URL that isn't their canonical one, for example https://lili-group.com/collections/%D9%88%D8%B5%D9%84-%D8%AD%D8%AF%D9%8A%D8%AB%D8%A7%D9%8B, whose canonical is https://lili-group.com/collections/%d9%88%d8%b5%d9%84-%d8%ad%d8%af%d9%8a%d8%ab%d8%a7%d9%8b. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages with very little text
https://lili-group.com/collections/all-products, https://lili-group.com/policies/shipping-policy, https://lili-group.com/collections/%D9%88%D8%B5%D9%84-%D8%AD%D8%AF%D9%8A%D8%AB%D8%A7%D9%8B and https://lili-group.com/collections/%D9%86%D8%B3%D8%A7%D8%A6%D9%8A-%D9%85%D9%84%D8%A7%D8%A8%D8%B3-%D8%A8%D8%AD%D8%B1-%D9%86%D8%B3%D8%A7%D8%A6%D9%8A%D8%A9 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.
2 checks passed
Tap targets are thumb-sized
43 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 147 words
The homepage has only about 147 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
5 short forms
5 short forms (1 field at most) are right on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lili-group.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
rentechdigital.com · shionimporter.site · jsdelivr.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on lili-group.com, including 9 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.