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lilipink.com website review

Visit site (opens in a new tab)Reviewed 31 October 202650 issues · 89 checks

This review found 50 issues worth fixing on lilipink.com, 23 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s1.6 sMay 9Oct 243.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20262.3 s
Jun 6, 20262.9 s
Jun 13, 20263.3 s
Jun 20, 20263.4 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.6 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
609 ms462 msMay 9Oct 24479 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026592 ms
May 16, 2026579 ms
May 23, 2026562 ms
May 30, 2026489 ms
Jun 6, 2026521 ms
Jun 13, 2026537 ms
Jun 20, 2026539 ms
Jun 27, 2026553 ms
Jul 4, 2026560 ms
Jul 11, 2026557 ms
Jul 18, 2026551 ms
Jul 25, 2026543 ms
Aug 1, 2026533 ms
Aug 8, 2026538 ms
Aug 15, 2026541 ms
Aug 22, 2026549 ms
Aug 29, 2026555 ms
Sep 5, 2026553 ms
Sep 12, 2026539 ms
Sep 19, 2026521 ms
Sep 26, 2026509 ms
Oct 3, 2026497 ms
Oct 10, 2026497 ms
Oct 17, 2026493 ms
Oct 24, 2026479 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lilipink.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lilipink.com at 1.9 s1.9 s
  2. lilipink.com at 3.8 s3.8 s
  3. lilipink.com at 5.7 s5.7 s
  4. lilipink.com at 7.6 s7.6 s
  5. lilipink.com at 9.5 s9.5 s
  6. lilipink.com at 11.4 s11.4 s
  7. lilipink.com at 13.3 s13.3 s
  8. lilipink.com at 15.2 s15.2 s

Speed

16 to fix21
  • Reduce unused JavaScript

    4.0 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Use efficient cache lifetimes

    3.0 s · 920 KiB

    49 files are served with short cache lifetimes, so returning visitors download them again (920 KiB).

  • vtexassets.com adds 2.7 s

    2.7 s

    vtexassets.com costs a phone 2.7 s of main-thread work and 6.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 16.7 s

    A phone's processor spends 16.7 s on main-thread work while loading, 10.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 1.3 s

    1.3 s

    Google CDN costs a phone 1.3 s of main-thread work and 1.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 689 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    1.1 s · 122 KiB

    122 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 19.4 MB and 6.4 s of main-thread time.

  • Improve image delivery

    2.0 MB

    15 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 606 ms. During a long task the page ignores taps.

  • Facebook adds 426 ms

    426 ms

    Facebook costs a phone 426 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • TikTok adds 342 ms

    342 ms

    TikTok costs a phone 342 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,742 HTML elements

    The page has 1,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 71 KiB

    Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 65 ms

    65 ms

    Your server sent the HTML in 65 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 690 ms

    690 ms

    Real visitors wait 690 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.37

    0.37

    For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 36.2 s

    36.2 s

    Your largest element takes 36.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “super sale lili”.

  • Speed Index: 25.9 s

    25.9 s

    Visually, the page fills in at 25.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 53.0 s

    53.0 s

    The page becomes fully interactive after 53.0 s. Good is under 3.8 s.

  • Total Blocking Time: 4.4 s

    4.4 s

    Scripts block taps and scrolling for 4.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.158

    0.158

    The layout shifts by 0.158 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 695 ms

    695 ms

    Real visitors wait 695 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 592 ms to 479 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix38
  • Page weight: 29.1 MB in 221 requests

    29.1 MB

    Your homepage downloads 29.1 MB in 221 requests on a phone: media 14.2 MB (2), fonts 6.4 MB (12) and scripts 4.1 MB (75). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.0 MB together. On a phone connection a single image that size takes seconds.

  • 7 images below the first screen load straight away

    7 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    POP UP PRIMERA COMPRA_11zon.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    128 KiB

    2 images are downloaded at several times the size a phone draws them, for example POP UP PRIMERA COMPRA_11zon.webp at 2,251 px wide, shown at 350 px. Resized copies would save about 128 KiB.

  • 1 image in older formats

    1 image (74 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 8.2 g of CO₂ per visit

    8.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.24 g of CO₂e: 988.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fix85
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 37 tap targets too small

    37 tap targets are too small or too close together to hit reliably with a finger.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (6 elements).

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 139 internal links, 1 external

    The homepage links to 139 pages on lilipink.com and 1 external page.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “En nuestra tienda online de ropa interior femenina, encuentras panties, tops, brasieres y más prendas que te harán sent…”.

  • One H1 headline

    Your main headline reads: “Ropa interior para Mujer”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Tienda online de ropa interior femenina | Lili Pink”.

  • Canonical URL set

    The canonical URL is https://www.lilipink.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lilipink.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.lilipink.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,058 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    https://www.lilipink.com/chicas/ropa-interior/panties and https://www.lilipink.com/panties-mestruales all use the title “Panties para mujer 🍑 Ajuste invisible, suavidad y frescura todo el d…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.lilipink.com/chicas/ropa-interior/panties and https://www.lilipink.com/panties-mestruales use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.lilipink.com/panties-mestruales, whose canonical is https://www.lilipink.com/chicas/ropa-interior/panties. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages slow to respond

    https://www.lilipink.com/outlet-lilipink, https://www.lilipink.com/tangas-y-brasileras-mujer, https://www.lilipink.com/boxers-para-mujer, https://www.lilipink.com/panties-mestruales, https://www.lilipink.com/ropa-interior-mujer-microfibra and https://www.lilipink.com/lenceria-de-encaje-inferior and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 35 small tap targets

    35 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Unexpected token ')'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 636 words of copy

    The homepage carries about 636 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lilipink.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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