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lilipink.com website review
Visit site (opens in a new tab)Reviewed 31 October 202650 issues · 89 checks
This review found 50 issues worth fixing on lilipink.com, 23 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 592 ms |
| May 16, 2026 | 579 ms |
| May 23, 2026 | 562 ms |
| May 30, 2026 | 489 ms |
| Jun 6, 2026 | 521 ms |
| Jun 13, 2026 | 537 ms |
| Jun 20, 2026 | 539 ms |
| Jun 27, 2026 | 553 ms |
| Jul 4, 2026 | 560 ms |
| Jul 11, 2026 | 557 ms |
| Jul 18, 2026 | 551 ms |
| Jul 25, 2026 | 543 ms |
| Aug 1, 2026 | 533 ms |
| Aug 8, 2026 | 538 ms |
| Aug 15, 2026 | 541 ms |
| Aug 22, 2026 | 549 ms |
| Aug 29, 2026 | 555 ms |
| Sep 5, 2026 | 553 ms |
| Sep 12, 2026 | 539 ms |
| Sep 19, 2026 | 521 ms |
| Sep 26, 2026 | 509 ms |
| Oct 3, 2026 | 497 ms |
| Oct 10, 2026 | 497 ms |
| Oct 17, 2026 | 493 ms |
| Oct 24, 2026 | 479 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.9 s
3.8 s
5.7 s
7.6 s
9.5 s
11.4 s
13.3 s
15.2 s
Speed
Reduce unused JavaScript
4.0 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Use efficient cache lifetimes
3.0 s · 920 KiB49 files are served with short cache lifetimes, so returning visitors download them again (920 KiB).
vtexassets.com adds 2.7 s
2.7 svtexassets.com costs a phone 2.7 s of main-thread work and 6.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 16.7 s
A phone's processor spends 16.7 s on main-thread work while loading, 10.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 1.3 s
1.3 sGoogle CDN costs a phone 1.3 s of main-thread work and 1.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 689 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
1.1 s · 122 KiB122 KiB could be saved by minifying JavaScript.
Render-blocking requests
1.1 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 21
21/100Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 19.4 MB and 6.4 s of main-thread time.
Improve image delivery
2.0 MB15 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 606 ms. During a long task the page ignores taps.
Facebook adds 426 ms
426 msFacebook costs a phone 426 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
TikTok adds 342 ms
342 msTikTok costs a phone 342 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,742 HTML elements
The page has 1,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 71 KiBPolyfills for old browsers add 71 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 65 ms
65 msYour server sent the HTML in 65 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 690 ms
690 msReal visitors wait 690 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.37
0.37For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 36.2 s
36.2 sYour largest element takes 36.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “super sale lili”.
Speed Index: 25.9 s
25.9 sVisually, the page fills in at 25.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 53.0 s
53.0 sThe page becomes fully interactive after 53.0 s. Good is under 3.8 s.
Total Blocking Time: 4.4 s
4.4 sScripts block taps and scrolling for 4.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.158
0.158The layout shifts by 0.158 while loading, so content jumps under the reader's thumb. Good is under 0.1.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 695 ms
695 msReal visitors wait 695 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 592 ms to 479 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 29.1 MB in 221 requests
29.1 MBYour homepage downloads 29.1 MB in 221 requests on a phone: media 14.2 MB (2), fonts 6.4 MB (12) and scripts 4.1 MB (75). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.0 MB together. On a phone connection a single image that size takes seconds.
7 images below the first screen load straight away
7 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
POP UP PRIMERA COMPRA_11zon.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
128 KiB2 images are downloaded at several times the size a phone draws them, for example POP UP PRIMERA COMPRA_11zon.webp at 2,251 px wide, shown at 350 px. Resized copies would save about 128 KiB.
1 image in older formats
1 image (74 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 8.2 g of CO₂ per visit
8.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.24 g of CO₂e: 988.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
37 tap targets too small
37 tap targets are too small or too close together to hit reliably with a finger.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (6 elements).
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
Every image has alt text
All 62 images in the HTML carry an alt attribute.
SEO
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
139 internal links, 1 external
The homepage links to 139 pages on lilipink.com and 1 external page.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “En nuestra tienda online de ropa interior femenina, encuentras panties, tops, brasieres y más prendas que te harán sent…”.
One H1 headline
Your main headline reads: “Ropa interior para Mujer”.
Title: 51 characters
Your title is a healthy 51 characters: “Tienda online de ropa interior femenina | Lili Pink”.
Canonical URL set
The canonical URL is https://www.lilipink.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lilipink.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.lilipink.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,058 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.lilipink.com/chicas/ropa-interior/panties and https://www.lilipink.com/panties-mestruales all use the title “Panties para mujer 🍑 Ajuste invisible, suavidad y frescura todo el d…”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.lilipink.com/chicas/ropa-interior/panties and https://www.lilipink.com/panties-mestruales use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.lilipink.com/panties-mestruales, whose canonical is https://www.lilipink.com/chicas/ropa-interior/panties. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
10 pages slow to respond
https://www.lilipink.com/outlet-lilipink, https://www.lilipink.com/tangas-y-brasileras-mujer, https://www.lilipink.com/boxers-para-mujer, https://www.lilipink.com/panties-mestruales, https://www.lilipink.com/ropa-interior-mujer-microfibra and https://www.lilipink.com/lenceria-de-encaje-inferior and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
35 small tap targets
35 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Unexpected token ')'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 636 words of copy
The homepage carries about 636 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lilipink.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on lilipink.com, including 28 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.