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lilly-skin.com website review
Visit site (opens in a new tab)Reviewed 12 November 202622 issues · 79 checks
This review found 22 issues worth fixing on lilly-skin.com, 6 of them high impact, across 79 checks. The most urgent: page weight: 52.9 MB in 278 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,334 of 105,871 reviewed websitesbeats 95%
- #1,736 of 59,562 online storesbeats 95%
- #1,687 of 54,287 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 164 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 156 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 155 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 156 ms |
| Aug 8, 2026 | 157 ms |
| Aug 15, 2026 | 164 ms |
| Aug 22, 2026 | 168 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 159 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 165 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 178 ms |
| Oct 31, 2026 | 167 ms |
| Nov 7, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
550 ms · 603 KiB20 images could be 603 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused CSS
450 ms · 94 KiBAbout 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 687 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
150 ms · 226 KiB23 files are served with short cache lifetimes, so returning visitors download them again (226 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Snapchat and cloudfront.net and others), adding 408 KiB and 288 ms of main-thread time.
Reduce unused JavaScript
150 ms · 142 KiBAbout 142 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 11.5 s
11.5 sThe page becomes fully interactive after 11.5 s. Good is under 3.8 s.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 164 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 157 ms
157 msReal visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 464 ms
464 msReal visitors wait 464 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 66% faster for real visitors
-66%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 14 ms
14 msScripts block the page for only 14 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 52.9 MB in 278 requests
52.9 MBYour homepage downloads 52.9 MB in 278 requests on a phone: media 49.9 MB (2), images 1.1 MB (28) and other files 1.0 MB (172). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
h_eclipse.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
10 images in older formats
10 images (880 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 15.0 g of CO₂ per visit
15.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 15.01 g of CO₂e: 1800.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 45 images in the HTML carry an alt attribute.
57 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
124 internal links, 5 external
The homepage links to 124 pages on lilly-skin.com and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Lilly, taies d’oreiller, masques de nuit et accessoires cheveux en soie de mûrier”.
Title: 64 characters
Your title is a healthy 64 characters: “Taies d'oreiller en soie de mûrier 22 momme | Lilly – Lilly Skin”.
Canonical URL set
The canonical URL is https://lilly-skin.com/.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lilly-skin.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://lilly-skin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,615 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
83 of 98 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,214 words of copy
The homepage carries about 1,214 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop All” and “Contact”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lilly-skin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Ecomposer Builder · Okendo · cloudfront.net · trustpilot.com · vidjet.io · snapchat.com · nfcube.com · loyoly.io · spinwheelapp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on lilly-skin.com, including 10 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.