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lilyarkwright.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 84 checks

This review found 31 issues worth fixing on lilyarkwright.com, 7 of them high impact, across 84 checks. The most urgent: main-thread work: 5.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
115 ms99 msMay 16Oct 31109 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026101 ms
May 23, 2026102 ms
May 30, 2026104 ms
Jun 6, 2026107 ms
Jun 13, 2026109 ms
Jun 20, 2026110 ms
Jun 27, 2026108 ms
Jul 4, 2026108 ms
Jul 11, 2026107 ms
Jul 18, 2026107 ms
Jul 25, 2026107 ms
Aug 1, 2026106 ms
Aug 8, 2026109 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026111 ms
Oct 3, 2026112 ms
Oct 10, 2026109 ms
Oct 17, 2026107 ms
Oct 24, 2026110 ms
Oct 31, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lilyarkwright.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lilyarkwright.com at 1.3 s1.3 s
  2. lilyarkwright.com at 2.6 s2.6 s
  3. lilyarkwright.com at 3.9 s3.9 s
  4. lilyarkwright.com at 5.2 s5.2 s
  5. lilyarkwright.com at 6.6 s6.6 s
  6. lilyarkwright.com at 7.9 s7.9 s
  7. lilyarkwright.com at 9.2 s9.2 s
  8. lilyarkwright.com at 10.5 s10.5 s

Speed

9 to fix63
  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,371 HTML elements

    The page has 3,371 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (chatra.io, getdeviceinf.com and Clarity and others), adding 1.1 MB and 1.2 s of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • chatra.io adds 388 ms

    388 ms

    chatra.io costs a phone 388 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    365 KiB

    About 365 KiB of JavaScript is downloaded but never used on this page.

  • getdeviceinf.com adds 316 ms

    316 ms

    getdeviceinf.com costs a phone 316 ms of main-thread work and 174 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    209 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (209 KiB).

  • Reduce unused CSS

    10 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    14 KiB

    14 KiB JavaScript is shipped twice across bundles.

  • Improve image delivery

    7 KiB

    1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.4 s

    14.4 s

    The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

  • Total Blocking Time: 435 ms

    435 ms

    Scripts block taps and scrolling for 435 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 438 ms

    438 ms

    Real visitors wait 438 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

3 to fix60
  • 1 image over 500 KB

    Book_a_Showroom_Appointment.webp weighs 608 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.7 MB in 480 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 480 requests on a phone: scripts 1.2 MB (70), images 1.2 MB (137) and other files 1.1 MB (260). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (672 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8593
  • 35 text elements with low contrast

    35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 232 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (242 characters)

    Your meta description is 242 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 497 internal links, 15 external

    The homepage links to 497 pages on lilyarkwright.com and 15 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Engagement Rings UK”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Lab Grown Diamond Engagement Rings | Lily Arkwright”.

  • Canonical URL set

    The canonical URL is https://lilyarkwright.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lilyarkwright.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,413 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lilyarkwright.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://lilyarkwright.com/en-us and https://lilyarkwright.com/collections/lab-diamond all use the title “Lab Grown Diamond Engagement Rings | Lily Arkwright”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://lilyarkwright.com/pages/consultation, whose canonical is https://lilyarkwright.com/en-us/pages/consultation. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://lilyarkwright.com/collections/engagement-rings, https://lilyarkwright.com/collections/lab-diamond, https://lilyarkwright.com/en-us/collections/round-engagement-rings, https://lilyarkwright.com/en-us/collections/oval-engagement-rings, https://lilyarkwright.com/en-us/collections/radiant-engagement-rings and https://lilyarkwright.com/en-us/collections/elongated-cushion-engagement-rings and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.slpht.com/widget/stylesheets/slpht_d46b6d5c37697a9435ff484c42e1460f.css' from …”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 980 words of copy

    The homepage carries about 980 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK AN APPOINTMENT” and “SHOP ENGAGEMENT RINGS”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Book an Appointment”, “Call Us” and “Request A No Obligation Quote Now”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 3 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lilyarkwright.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Seon Fraud Prevention · Hulk Form Builder · Gdpr Cookie Consent · Reputon Google Reviews Widget · Seon Shopify App · trustpilot.com · slpht.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Manchester

Upkeep, stack, hiring and company data from programmable.info

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