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lindenlab.com website review

Visit site (opens in a new tab)Reviewed 28 October 202634 issues · 81 checks

This review found 34 issues worth fixing on lindenlab.com, 11 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.9 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20262.1 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.7 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
90 ms71 msMay 9Oct 2475 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202688 ms
May 16, 202680 ms
May 23, 202680 ms
May 30, 202680 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202678 ms
Jun 27, 202677 ms
Jul 4, 202675 ms
Jul 11, 202678 ms
Jul 18, 202680 ms
Jul 25, 202679 ms
Aug 1, 202681 ms
Aug 8, 202681 ms
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202676 ms
Sep 12, 202679 ms
Sep 19, 202678 ms
Sep 26, 202678 ms
Oct 3, 202678 ms
Oct 10, 202673 ms
Oct 17, 202674 ms
Oct 24, 202675 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lindenlab.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lindenlab.com at 0.4 s0.4 s
  2. lindenlab.com at 0.8 s0.8 s
  3. lindenlab.com at 1.1 s1.1 s
  4. lindenlab.com at 1.5 s1.5 s
  5. lindenlab.com at 1.9 s1.9 s
  6. lindenlab.com at 2.3 s2.3 s
  7. lindenlab.com at 2.6 s2.6 s
  8. lindenlab.com at 3.0 s3.0 s

Speed

6 to fix68
  • Reduce unused JavaScript

    2.0 s · 414 KiB

    About 414 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Optanon and website-files.com and others), adding 4.1 MB and 382 ms of main-thread time.

  • website-files.com adds 72 ms

    72 ms

    website-files.com costs a phone 72 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 131 ms

    131 ms

    Google CDN costs a phone 131 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 66 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (66 KiB).

  • Improve image delivery

    132 KiB

    3 images could be 132 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 316 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We, and our third-party partners, use cookies, pixels, and …”.

  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 77 ms

    77 ms

    Real visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 88 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 84 ms

    84 ms

    Scripts block the page for only 84 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.1 MB in 48 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 48 requests on a phone: images 2.9 MB (15), scripts 743 KiB (11) and fonts 402 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    62d0c18f12d3c81f4a05c473_LL-Logo-Text-Horizontal-R-B&W.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8993
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8267
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (10 characters)

    Your title is only 10 characters: “Linden Lab”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://lindenlab.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 21 internal links, 9 external

    The homepage links to 21 pages on lindenlab.com and 9 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “Create Virtual Experiences”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://lindenlab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (311 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 5 pages share a title

    /, https://lindenlab.com/press-release/linden-lab-appoints-jerome-despret-as-senior-vice-president-of-engineering, https://lindenlab.com/press-release/thunes-announces-agreement-to-acquire-tilia-llc, https://lindenlab.com/press-release/original-metaverse-second-life-celebrates-20th-birthday and https://lindenlab.com/press-release/motown-records-enters-the-metaverse-with-exclusive-events-and-immersive-second-life-experience all use the title “Linden Lab”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://lindenlab.com/press-release/linden-lab-appoints-jerome-despret-as-senior-vice-president-of-engineering, https://lindenlab.com/press-release/thunes-announces-agreement-to-acquire-tilia-llc, https://lindenlab.com/press-release/original-metaverse-second-life-celebrates-20th-birthday and https://lindenlab.com/press-release/motown-records-enters-the-metaverse-with-exclusive-events-and-immersive-second-life-experience have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://lindenlab.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 381 words of copy

    The homepage carries about 381 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “DOWNLOAD Second Life”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lindenlab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2021.

Stack

CMS
Webflow
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Webflow

Hiring

Hiring
4 open roles
Teams
Engineering (1), Finance/G&A (1), People (1), Product (1)
Job board
greenhouse

Company

Employees
300
Founded
1999
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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