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linenbundle.com website review
Visit site (opens in a new tab)Reviewed 13 November 202628 issues · 82 checks
This review found 28 issues worth fixing on linenbundle.com, 11 of them high impact, across 82 checks. The most urgent: page weight: 142.2 MB in 277 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #24,964 of 108,026 reviewed websitesbeats 72%
- #16,460 of 61,207 online storesbeats 67%
- #15,974 of 55,858 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 135 ms |
| May 30, 2026 | 149 ms |
| Jun 6, 2026 | 158 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 174 ms |
| Jun 27, 2026 | 169 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 160 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 158 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 145 ms |
| Nov 7, 2026 | 140 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.3 s
2.7 s
3.1 s
Speed
Use efficient cache lifetimes
1.4 s · 306 KiB16 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 370 KiBAbout 370 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Cloudflare CDN and Klaviyo and others), adding 1.0 MB and 407 ms of main-thread time.
Reduce unused CSS
300 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
303 KiB12 images could be 303 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
rebuyengine.com adds 143 ms
143 msrebuyengine.com costs a phone 143 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero”.
Time to Interactive: 18.8 s
18.8 sThe page becomes fully interactive after 18.8 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.20
0.20For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 135 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 132 ms
132 msReal visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 404 ms
404 msReal visitors wait 404 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 194 ms
194 msScripts block the page for only 194 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 142.2 MB in 277 requests
142.2 MBYour homepage downloads 142.2 MB in 277 requests on a phone: media 139.0 MB (13), scripts 1.1 MB (83) and other files 861 KiB (112). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (252 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (89 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 40.3 g of CO₂ per visit
40.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 40.30 g of CO₂e: 4836.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 57 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“25% OFF SITEWIDE”, “SOAP UP, DRY OFF...” and “50% Off Limited Edition Colours”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
179 internal links, 19 external
The homepage links to 179 pages on linenbundle.com and 19 external pages.
7 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Luxury bed linen brought to you by Linenbundle. Our super soft 500 thread count bedding is luxury at a fair price. Buy …”.
Title: 48 characters
Your title is a healthy 48 characters: “Luxury Bedding from Linenbundle | Linenbundle UK”.
Canonical URL set
The canonical URL is https://linenbundle.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://linenbundle.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (781 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://linenbundle.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 340 words of copy
The homepage carries about 340 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Last Call”.
31 calls to action
The homepage has 31 calls to action, for example “Shop All”, “Shop by Colour” and “Shop by Item”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at linenbundle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Simprosys Google Shopping Feed · Geoip Country Redirect · Klaviyo Email Marketing Sms · Yoast Seo · Addingwell · Rebuy Personalization Engine · Gdpr Cookie Consent · trustpilot.com · rebuyengine.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Belfast
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on linenbundle.com, including 16 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.