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linensociety.com website review

Visit site (opens in a new tab)Reviewed 6 November 202618 issues · 80 checks

This review found 18 issues worth fixing on linensociety.com, 4 of them high impact, across 80 checks. The most urgent: 3 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.8 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
108 ms74 msMay 16Oct 3194 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202681 ms
May 23, 202679 ms
May 30, 202678 ms
Jun 6, 202678 ms
Jun 13, 202679 ms
Jun 20, 202681 ms
Jun 27, 202680 ms
Jul 4, 202684 ms
Jul 11, 202680 ms
Jul 18, 202683 ms
Jul 25, 202687 ms
Aug 1, 202688 ms
Aug 8, 202694 ms
Aug 15, 2026104 ms
Aug 22, 2026103 ms
Aug 29, 202699 ms
Sep 5, 202696 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202683 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202688 ms
Oct 24, 202695 ms
Oct 31, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of linensociety.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. linensociety.com at 0.4 s0.4 s
  2. linensociety.com at 0.8 s0.8 s
  3. linensociety.com at 1.1 s1.1 s
  4. linensociety.com at 1.5 s1.5 s
  5. linensociety.com at 1.9 s1.9 s
  6. linensociety.com at 2.3 s2.3 s
  7. linensociety.com at 2.6 s2.6 s
  8. linensociety.com at 3.0 s3.0 s

Speed

5 to fix77
  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    542 KiB

    15 images could be 542 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Klaviyo adds 230 ms

    230 ms

    Klaviyo costs a phone 230 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,824 HTML elements

    The page has 1,824 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, Google Tag Manager and Shopify and others), adding 803 KiB and 389 ms of main-thread time.

  • Reduce unused JavaScript

    206 KiB

    About 206 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    150 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 87 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    20 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 644 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A cozy bed made with The Purists Flannel by SDH, featuring …”.

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 81 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 478 ms

    478 ms

    Real visitors wait 478 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 52 ms

    52 ms

    Scripts block the page for only 52 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix67
  • Page weight: 3.4 MB in 241 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 241 requests on a phone: images 1.5 MB (36), scripts 963 KiB (95) and other files 769 KiB (99). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Bed_Apollo_Stripe_Matelasse_Detail7-1200x914-568dcd2_800x800 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    116 KiB

    3 images are downloaded at several times the size a phone draws them, for example Leitner_mareil_boho_Bed_700x.jpg at 700 px wide, shown at 172 px. Resized copies would save about 116 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (377 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (183 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 9798
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 78 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 314 internal links, 13 external

    The homepage links to 314 pages on linensociety.com and 13 external pages.

8 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Shop fine and luxury linens from Henry Handwork, Letto, Sferra, Matouk, Ann Gish, Peacock Alley, Abyss and St. Geneve.”.

  • One H1 headline

    Your main headline reads: “Brushed Soft, Warm From The First Night.”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Linen Society | Luxury Bedding, Bath & Home Linens”.

  • Canonical URL set

    The canonical URL is https://linensociety.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://linensociety.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,497 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://linensociety.com/llms.txt (6 KiB, 69 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://linensociety.com/policies/shipping-policy, https://linensociety.com/blogs/news and https://linensociety.com/pages/our-services-new have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    23 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 343 words of copy

    The homepage carries about 343 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Join Our Team”, “Contact Us” and “Floral Fantasy Shop Spring Florals”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at linensociety.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gsc Countdown Timer · Yotpo Product Reviews · Klaviyo Email Marketing Sms · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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