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liocegroup.com website review
Visit site (opens in a new tab)Reviewed 21 October 202635 issues · 100 checks
This review found 35 issues worth fixing on liocegroup.com, 11 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
7.5 s · 1.5 MB5 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 50). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Render-blocking requests
850 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, WordPress and LinkedIn Ads and others), adding 1.2 MB and 456 ms of main-thread time.
Reduce unused JavaScript
300 ms · 187 KiBAbout 187 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 327 ms
327 msGoogle Tag Manager costs a phone 327 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.
WordPress adds 92 ms
92 msWordPress costs a phone 92 ms of main-thread work and 689 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
100 ms · 16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Use efficient cache lifetimes
14 KiB3 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 723 ms of it running JavaScript. That is comfortably low.
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.6 s
14.6 sYour largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “OFFICE SOLUTIONS SIMPLIFIED TLG Provides Office Equipment a…”.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.269
0.269The layout shifts by 0.269 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 444 ms
444 msScripts block taps and scrolling for 444 ms in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 2.9 MB in 69 requests
2.9 MBYour homepage downloads 2.9 MB in 69 requests on a phone: images 1.9 MB (23), scripts 533 KiB (17) and fonts 305 KiB (7). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (46 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
21 text elements with low contrast
21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (5 elements)
Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4 and h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (22 characters)
Your title is only 22 characters: “Home - The Lioce Group”. Between 30 and 65 characters leaves room to say what you do and for whom.
9 H1 headlines
There are 9 <h1> headlines (“OFFICE SOLUTIONS SIMPLIFIED”, “How We Do IT!” and “What People Are Saying”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
65 internal links, 17 external
The homepage links to 65 pages on liocegroup.com and 17 external pages.
5 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “The Lioce Group is a provider of sales, service and support for office equipment and automation software in North & Cen…”.
Canonical URL set
The canonical URL is https://www.liocegroup.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.liocegroup.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,044 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (1 KiB, 14 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
/take-action-huntsville-al-birmingham-al and /support-huntsville-al-birmingham-al have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /who-we-are, whose canonical is /who-we-are-huntsville-al-birmingham-al. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page with very little text
/take-action-huntsville-al-birmingham-al has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
1 link through redirect chains
1 link go through two or more redirects, for example https://g.page/r/CZZE2CllBHwqEAg/review.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (liocegroup.com).
Valid certificate (62 days left)
The certificate from Google Trust Services · WE1 verifies for liocegroup.com and is valid for another 62 days.
http:// redirects to https
http://liocegroup.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors.
Domain and trust
No CAA record
liocegroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
liocegroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearsliocegroup.com was registered in May 2007 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
liocegroup.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 998 words of copy
The homepage carries about 998 words of visible text.
7 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Join Our Team”, “Learn More” and “LEARN MORE”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 31 trust badges.
Analytics in place
Analytics detected: Google Analytics and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spfv2.blackpearlmail.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 35 issues on liocegroup.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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- Refresh the playbook later to see what changed
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