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lisettel.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 84 checks

This review found 35 issues worth fixing on lisettel.com, 10 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20261.4 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.9 s
Aug 29, 20261.5 s
Sep 5, 20261.7 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
132 ms91 msMay 23Nov 7114 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026120 ms
Jun 6, 2026125 ms
Jun 13, 2026126 ms
Jun 20, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 202696 ms
Jul 25, 2026101 ms
Aug 1, 2026104 ms
Aug 8, 2026105 ms
Aug 15, 2026112 ms
Sep 5, 2026114 ms
Sep 12, 2026119 ms
Sep 19, 2026112 ms
Sep 26, 2026121 ms
Oct 3, 2026125 ms
Oct 10, 2026127 ms
Oct 17, 2026124 ms
Oct 24, 2026120 ms
Oct 31, 2026114 ms
Nov 7, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lisettel.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lisettel.com at 0.6 s0.6 s
  2. lisettel.com at 1.2 s1.2 s
  3. lisettel.com at 1.9 s1.9 s
  4. lisettel.com at 2.5 s2.5 s
  5. lisettel.com at 3.1 s3.1 s
  6. lisettel.com at 3.7 s3.7 s
  7. lisettel.com at 4.4 s4.4 s
  8. lisettel.com at 5.0 s5.0 s

Speed

10 to fix60
  • Improve image delivery

    2.5 s · 1.6 MB

    20 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Reduce unused JavaScript

    1.2 s · 189 KiB

    About 189 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.3 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 111 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clarity and roseperl.com and others), adding 2.5 MB and 332 ms of main-thread time.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 34 ms

    34 ms

    Shopify costs a phone 34 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 144 ms

    144 ms

    Klaviyo costs a phone 144 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,519 HTML elements

    The page has 1,519 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lisette L Holiday Edit: new arrivals for the holidays”.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 669 ms

    669 ms

    Real visitors wait 669 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 65 ms

    65 ms

    Scripts block the page for only 65 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.8 MB in 232 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 232 requests on a phone: images 1.9 MB (26), scripts 895 KiB (74) and other files 673 KiB (78). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (939 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images far larger than shown

    372 KiB

    8 images are downloaded at several times the size a phone draws them, for example Tigers_Eyee_1616_pocket.png at 1,122 px wide, shown at 320 px. Resized copies would save about 372 KiB.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8291
  • 29 text elements with low contrast

    29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8588
  • 4 H1 headlines

    There are 4 <h1> headlines (“Lisette L Montreal - USA”, “Lightweight Jolie Crepe 25" Athens Wide Crop” and “Better Together: Lisette L × Trisha Tyler”). One clear main headline is easier for people and search engines.

  • Meta description is long (256 characters)

    Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 94 internal links, 4 external

    The homepage links to 94 pages on lisettel.com and 4 external pages.

6 checks passed
  • Title: 60 characters

    Your title is a healthy 60 characters: “Lisette L Montreal | Trisha Tyler – Lisette L Montreal - USA”.

  • Canonical URL set

    The canonical URL is https://lisettel.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lisettel.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (681 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lisettel.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 9 pages share a meta description

    https://lisettel.com/collections/new-arrivals, https://lisettel.com/collections/dresses, https://lisettel.com/collections/reversibles, https://lisettel.com/collections/outerwear, https://lisettel.com/collections/sale-collection and https://lisettel.com/collections/new-arrivals-jackets and 3 others use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://lisettel.com/collections/new-arrivals and https://lisettel.com/collections/basics have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://lisettel.com/collections/pants, https://lisettel.com/collections/tops and https://lisettel.com/collections/basics took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'checkVersion' has already been declared”.

2 checks passed
  • Tap targets are thumb-sized

    29 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 608 words of copy

    The homepage carries about 608 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW →”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Now →”, “Shop Now” and “Shop the Embroidered Neck Stripe Sweater”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lisettel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Returngo Returns Exchanges · Hulk Form Builder · Microsoft Clarity · Klaviyo Email Marketing Sms · Geolizr · Store Locator · hulkapps.com · hextom.com · roseperl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on lisettel.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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