livingalchemy.com website review

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

23 files are served with short cache lifetimes, so returning visitors download them again (743 KiB).

About 511 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

The page has 3,012 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Maps, Shopify and Skimbit and others), adding 14.9 MB and 858 ms of main-thread time.

Shopify costs a phone 193 ms of main-thread work and 13.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

7 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 2.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Maps costs a phone 197 ms of main-thread work and 788 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 45 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Award-winning Your Flora® fermented probiotics, combining p…”. Most of its time is element render delay (2.4 s).

91 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 379 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 19.6 MB in 302 requests on a phone: media 13.3 MB (1), images 3.4 MB (51) and scripts 1.8 MB (87). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 5.54 g of CO₂e: 665.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

461 images have no alt text, which hurts accessibility and image search.

7 elements hidden from screen readers can still receive keyboard focus.

2 tap targets are too small or too close together to hit reliably with a finger.

Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 118 pages on livingalchemy.com and 4 external pages.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://livingalchemy.com/collections/ferment-active-series, whose canonical is https://livingalchemy.com/collections/fermented-activated-herbals-series. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

4 images are served at too low a resolution for sharp phone screens.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,025 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.