livingproof.co.uk website review

Not measured in this review.

• Tap response (INP) got 25% slower for real visitors

  +25%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 164 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 27% slower for real visitors

  +27%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user TTFB: 846 ms

  846 ms

  Real visitors wait 846 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Page weight: 2.3 MB

  2.3 MB

  Your homepage downloads 2.3 MB on a phone, 733 KiB of it images (32%). Under 2 MB keeps phones on slow connections fast.

• 1 image in older formats

  1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 0.6 g of CO₂ per visit

  0.64 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 2 buttons without a name

  2 buttons have no accessible name, so screen readers announce just “button”.

  Elements (2)

• 2 text elements with low contrast

  2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (2)

• 15 images without alt text

  15 images have no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 13 links without text

  13 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Alternative text of images should not be repeated as text (7 elements)

  Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 219 internal links, 8 external

  The homepage links to 219 pages on livingproof.co.uk and 8 external pages.

• 12 pages share a meta description

  https://www.livingproof.co.uk/collections/black-friday-exclusives, https://www.livingproof.co.uk/collections/all, https://www.livingproof.co.uk/pages/subscribe-save, https://www.livingproof.co.uk/pages/dry-shampoo, https://www.livingproof.co.uk/collections/shampoos-conditioners and https://www.livingproof.co.uk/collections/masks and 6 others use the same meta description. A description written for each page earns more clicks.

• 2 links to non-canonical URLs

  Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.livingproof.co.uk/collections/hairspray/products/style-lab-flex-hairspray, whose canonical is https://www.livingproof.co.uk/products/style-lab-flex-hairspray. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (2)

• 12 pages without an H1

  https://www.livingproof.co.uk/collections/black-friday-exclusives, https://www.livingproof.co.uk/collections/all, https://www.livingproof.co.uk/pages/subscribe-save, https://www.livingproof.co.uk/pages/dry-shampoo, https://www.livingproof.co.uk/collections/shampoos-conditioners and https://www.livingproof.co.uk/collections/masks and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

• 23 small tap targets

  23 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 787 words of copy

  The homepage carries about 787 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 19 cookies set on arrival

  19

  Opening the homepage sets 19 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 33 other companies contacted

  Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.