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liwitan.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 65 checks

This review found 33 issues worth fixing on liwitan.com, 13 of them high impact, across 65 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.3 s901 msMay 30Sep 124.8 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.9 s
Jul 4, 20262.1 s
Jul 11, 20262.9 s
Jul 18, 20264.0 s
Jul 25, 20264.3 s
Aug 1, 20264.6 s
Aug 8, 20264.6 s
Aug 15, 20264.6 s
Aug 22, 20264.3 s
Aug 29, 20264.7 s
Sep 12, 20264.8 s
Real-visitor tap response (INP)75th percentile, phones
299 ms109 msMay 30Sep 12207 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026137 ms
Jun 6, 2026131 ms
Jun 13, 2026142 ms
Jun 20, 2026146 ms
Jun 27, 2026156 ms
Jul 4, 2026161 ms
Jul 11, 2026170 ms
Jul 18, 2026205 ms
Jul 25, 2026205 ms
Aug 1, 2026242 ms
Aug 8, 2026259 ms
Aug 15, 2026268 ms
Aug 22, 2026277 ms
Aug 29, 2026261 ms
Sep 12, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of liwitan.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. liwitan.com at 0.8 s0.8 s
  2. liwitan.com at 1.5 s1.5 s
  3. liwitan.com at 2.3 s2.3 s
  4. liwitan.com at 3.0 s3.0 s
  5. liwitan.com at 3.8 s3.8 s
  6. liwitan.com at 4.6 s4.6 s
  7. liwitan.com at 5.3 s5.3 s
  8. liwitan.com at 6.1 s6.1 s

Speed

6 to fix68
  • Improve image delivery

    1.0 s · 2.6 MB

    20 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 227 KiB

    About 227 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    800 ms · 6.3 MB

    33 files are served with short cache lifetimes, so returning visitors download them again (6.3 MB).

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Other Google APIs/SDKs, Cloudflare and Google Fonts and others), adding 6.6 MB and 59 ms of main-thread time.

  • cloudfront.net adds 0 ms

    0 ms

    cloudfront.net costs a phone 0 ms of main-thread work and 6.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 495 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix68
  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 75% slower for real visitors

    +75%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 231% slower for real visitors

    +231%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 171 ms

    171 ms

    Scripts block the page for only 171 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 7.0 MB in 61 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 61 requests on a phone: images 6.4 MB (35), scripts 369 KiB (6) and fonts 167 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    57 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo.png at 1,500 px wide, shown at 53 px. Resized copies would save about 57 KiB.

  • 1 image in older formats

    1 image (58 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    1.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 9690
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10073
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Liwitan — Your Daily Dose of Cute | Hair Accessories, Gift Boxes & More”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

4 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Liwitan — Your daily dose of cute. Hair accessories, gift boxes, bracelets, earrings & bangles. Hand-packed in Kolkata …”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.liwitan.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 517 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.liwitan.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 10071
  • 1 broken image

    1 image failed to load on a phone, for example https://www.liwitan.com/images/hero/hero_main.webp.

  • 5 small tap targets

    5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getRegistrations')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 517 words of copy

    The homepage carries about 517 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS →” and “Shop”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liwitan.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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