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liwitan.com website review
Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 65 checks
This review found 33 issues worth fixing on liwitan.com, 13 of them high impact, across 65 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,846 of 108,845 reviewed websitesbeats 19%
- #52,556 of 61,763 online storesbeats 12%
- #49,081 of 56,363 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.6 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.7 s |
| Sep 12, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 170 ms |
| Jul 18, 2026 | 205 ms |
| Jul 25, 2026 | 205 ms |
| Aug 1, 2026 | 242 ms |
| Aug 8, 2026 | 259 ms |
| Aug 15, 2026 | 268 ms |
| Aug 22, 2026 | 277 ms |
| Aug 29, 2026 | 261 ms |
| Sep 12, 2026 | 207 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.0 s
3.8 s
4.6 s
5.3 s
6.1 s
Speed
Improve image delivery
1.0 s · 2.6 MB20 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Reduce unused JavaScript
1.4 s · 227 KiBAbout 227 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Use efficient cache lifetimes
800 ms · 6.3 MB33 files are served with short cache lifetimes, so returning visitors download them again (6.3 MB).
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (Other Google APIs/SDKs, Cloudflare and Google Fonts and others), adding 6.6 MB and 59 ms of main-thread time.
cloudfront.net adds 0 ms
0 mscloudfront.net costs a phone 0 ms of main-thread work and 6.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 495 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.4 s
6.4 sYour largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 75% slower for real visitors
+75%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 231% slower for real visitors
+231%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 6.9 s
6.9 sThe page becomes fully interactive after 6.9 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 171 ms
171 msScripts block the page for only 171 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 61 requests
7.0 MBYour homepage downloads 7.0 MB in 61 requests on a phone: images 6.4 MB (35), scripts 369 KiB (6) and fonts 167 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
57 KiB1 image is downloaded at several times the size a phone draws it, for example logo.png at 1,500 px wide, shown at 53 px. Resized copies would save about 57 KiB.
1 image in older formats
1 image (58 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
1.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (71 characters)
Your title is 71 characters, so Google will cut it off around 60: “Liwitan — Your Daily Dose of Cute | Hair Accessories, Gift Boxes & More”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
4 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Liwitan — Your daily dose of cute. Hair accessories, gift boxes, bracelets, earrings & bangles. Hand-packed in Kolkata …”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.liwitan.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 517 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.liwitan.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.liwitan.com/images/hero/hero_main.webp.
5 small tap targets
5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getRegistrations')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 517 words of copy
The homepage carries about 517 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS →” and “Shop”.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at liwitan.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on liwitan.com, including 12 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.