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lockthecock.ca website review

Visit site (opens in a new tab)Reviewed 9 November 202623 issues · 78 checks

This review found 23 issues worth fixing on lockthecock.ca, 6 of them high impact, across 78 checks. The most urgent: [role="img"] and [role="image"] elements must have alternative text (2 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s757 msMay 23Nov 7831 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026966 ms
May 30, 2026990 ms
Jun 6, 2026978 ms
Jun 13, 2026959 ms
Jun 20, 2026929 ms
Jun 27, 2026904 ms
Jul 4, 2026870 ms
Jul 11, 2026861 ms
Jul 18, 2026870 ms
Jul 25, 2026894 ms
Aug 1, 2026914 ms
Aug 8, 2026912 ms
Aug 15, 2026905 ms
Aug 22, 2026910 ms
Aug 29, 2026910 ms
Sep 5, 2026904 ms
Sep 12, 2026900 ms
Sep 19, 2026843 ms
Sep 26, 2026806 ms
Oct 3, 2026792 ms
Oct 10, 2026787 ms
Oct 17, 2026820 ms
Oct 24, 2026830 ms
Oct 31, 2026814 ms
Nov 7, 2026831 ms
Real-visitor tap response (INP)75th percentile, phones
72 ms59 msMay 23Nov 767 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202668 ms
May 30, 202669 ms
Jun 6, 202670 ms
Jun 13, 202670 ms
Jun 20, 202669 ms
Jun 27, 202666 ms
Jul 4, 202663 ms
Jul 11, 202661 ms
Jul 18, 202661 ms
Jul 25, 202660 ms
Aug 1, 202662 ms
Aug 8, 202662 ms
Aug 15, 202662 ms
Aug 22, 202662 ms
Aug 29, 202663 ms
Sep 5, 202668 ms
Sep 12, 202669 ms
Sep 19, 202669 ms
Sep 26, 202668 ms
Oct 3, 202666 ms
Oct 10, 202666 ms
Oct 17, 202665 ms
Oct 24, 202664 ms
Oct 31, 202664 ms
Nov 7, 202667 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lockthecock.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lockthecock.ca at 0.4 s0.4 s
  2. lockthecock.ca at 0.8 s0.8 s
  3. lockthecock.ca at 1.1 s1.1 s
  4. lockthecock.ca at 1.5 s1.5 s
  5. lockthecock.ca at 1.9 s1.9 s
  6. lockthecock.ca at 2.3 s2.3 s
  7. lockthecock.ca at 2.6 s2.6 s
  8. lockthecock.ca at 3.0 s3.0 s

Speed

4 to fix69
  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    450 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    400 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Shopify adds 145 ms

    145 ms

    Shopify costs a phone 145 ms of main-thread work and 710 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and wheelio-app.com and others), adding 841 KiB and 191 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 71 KiB

    About 71 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 55 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

  • Reduce unused CSS

    62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    24 KiB

    3 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 458 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 11.7 s

    11.7 s

    Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 11.8 s

    11.8 s

    The page becomes fully interactive after 11.8 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 68 ms to 67 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 67 ms

    67 ms

    Real visitors wait 67 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 337 ms

    337 ms

    Real visitors wait 337 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 311 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 311 requests on a phone: scripts 813 KiB (171), other files 772 KiB (96) and images 236 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9192
  • [role="img"] and [role="image"] elements must have alternative text (2 elements)

    [role="img"] and [role="image"] elements must have alternative text: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (58 characters)

    Your meta description is only 58 characters: “Buy a male chastity device. World wide shipping available.”. 70 to 160 characters is enough to sell the click.

  • 95 internal links, 5 external

    The homepage links to 95 pages on lockthecock.ca and 5 external pages.

6 checks passed
  • Title: 62 characters

    Your title is a healthy 62 characters: “Lock The Cock Canada: Buy Male Chastity Devices and Cock Cages”.

  • Canonical URL set

    The canonical URL is https://lockthecock.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lockthecock.ca/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (487 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lockthecock.ca/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://lockthecock.ca/collections/sale has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://lockthecock.ca/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://lockthecock.ca/undefined?v=1793184001421' because its MIME type ('text/html') is n…”.

2 checks passed
  • Tap targets are thumb-sized

    11 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 403 words of copy

    The homepage carries about 403 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BLACK FRIDAY STARTS NOW - SHOP SALE”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Black Friday Starts Now - Shop Sale”, “Join” and “Contact Us”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 1 customer or partner logo and 2 trust badges.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lockthecock.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Wheelio First Interactive Exit Intent Pop Up

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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