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login.gov website review
Visit site (opens in a new tab)Reviewed 11 October 202619 issues · 91 checks
This review found 19 issues worth fixing on login.gov, 3 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90AClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.0 s |
| Apr 25, 2026 | 1.0 s |
| May 2, 2026 | 1.0 s |
| May 9, 2026 | 1.0 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 110 ms |
| Apr 25, 2026 | 110 ms |
| May 2, 2026 | 110 ms |
| May 9, 2026 | 111 ms |
| May 16, 2026 | 111 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 110 ms |
| Aug 8, 2026 | 109 ms |
| Aug 15, 2026 | 109 ms |
| Aug 22, 2026 | 109 ms |
| Aug 29, 2026 | 108 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 107 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
login.gov does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.2 s · 316 KiBAbout 316 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Use efficient cache lifetimes
900 ms · 224 KiB22 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).
Mobile performance score: 80
80/100Your mobile performance score is 80 (desktop: 96). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused CSS
300 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 258 ms
258 msGoogle Tag Manager costs a phone 258 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, digitalgov.gov and Google Analytics), adding 617 KiB and 278 ms of main-thread time.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 73 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 235 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Protect your users’ information with the highest standards …”.
Time to Interactive: 5.4 s
5.4 sThe page becomes fully interactive after 5.4 s. Good is under 3.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 110 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 469 ms
469 msReal visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Speed Index: 1.2 s
1.2 sVisually, the page fills in at 1.2 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 39 ms
39 msScripts block the page for only 39 ms while loading. Good is under 200 ms.
Images and page weight
About 0.2 g of CO₂ per visit
0.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 28.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 857 KiB in 30 requests
857 KiBYour homepage downloads 857 KiB in 30 requests on a phone: scripts 630 KiB (8), images 68 KiB (15) and fonts 65 KiB (2). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 8 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
23 internal links, 17 external
The homepage links to 23 pages on login.gov and 17 external pages.
7 checks passed
Meta description: 93 characters
Your meta description is 93 characters: “Use one account and password for secure, private access to participating government agencies.”.
One H1 headline
Your main headline reads: “The public’s one account for government.”.
Title: 52 characters
Your title is a healthy 52 characters: “The public’s one account for government. | Login.gov”.
Canonical URL set
The canonical URL is https://www.login.gov/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://login.gov/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (261 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
/about-us and /join have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
/zh has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://partners.login.gov/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (login.gov).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YR1 verifies for login.gov and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://login.gov redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 26 links work
All 26 links checked from your homepage (14 internal, 12 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
4 checks passed
Domain is 10 years old
10 yearslogin.gov was registered in May 2016 through get.gov. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org and amazon.com to issue certificates for login.gov, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
login.gov's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Apr 2027
login.gov is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 185 words
The homepage has only about 185 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact us” and “Join us”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:amazonses.com include:_spf.google.com include:mail.zendesk.com ~all”.
DKIM signing found
A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 19 issues on login.gov, including 9 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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