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logos.com website review

Visit site (opens in a new tab)Reviewed 28 October 202639 issues · 77 checks

This review found 39 issues worth fixing on logos.com, 24 of them high impact, across 77 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.4 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.3 s
May 16, 20264.3 s
May 23, 20264.3 s
May 30, 20264.4 s
Jun 6, 20264.4 s
Jun 13, 20264.4 s
Jun 20, 20264.4 s
Jun 27, 20264.3 s
Jul 4, 20264.3 s
Jul 11, 20264.3 s
Jul 18, 20264.2 s
Jul 25, 20264.2 s
Aug 1, 20264.3 s
Aug 8, 20264.1 s
Aug 15, 20264.0 s
Aug 22, 20263.9 s
Aug 29, 20263.9 s
Sep 5, 20263.8 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.7 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
160 ms121 msMay 9Oct 24155 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026125 ms
May 16, 2026126 ms
May 23, 2026127 ms
May 30, 2026129 ms
Jun 6, 2026136 ms
Jun 13, 2026138 ms
Jun 20, 2026141 ms
Jun 27, 2026142 ms
Jul 4, 2026143 ms
Jul 11, 2026143 ms
Jul 18, 2026143 ms
Jul 25, 2026142 ms
Aug 1, 2026139 ms
Aug 8, 2026140 ms
Aug 15, 2026142 ms
Aug 22, 2026144 ms
Aug 29, 2026146 ms
Sep 5, 2026148 ms
Sep 12, 2026150 ms
Sep 19, 2026151 ms
Sep 26, 2026152 ms
Oct 3, 2026154 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of logos.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. logos.com at 0.5 s0.5 s
  2. logos.com at 1.0 s1.0 s
  3. logos.com at 1.5 s1.5 s
  4. logos.com at 2.0 s2.0 s
  5. logos.com at 2.5 s2.5 s
  6. logos.com at 3.0 s3.0 s
  7. logos.com at 3.5 s3.5 s
  8. logos.com at 4.0 s4.0 s

Speed

6 to fix28
  • Avoid multiple page redirects

    10.1 s

    The page goes through 1 redirect before it starts loading, costing about 10.1 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    6.3 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.7 s

    A phone's processor spends 7.7 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 400 ms. During a long task the page ignores taps.

  • faithlifecdn.com adds 0 ms

    0 ms

    faithlifecdn.com costs a phone 0 ms of main-thread work and 737 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Optimizely, Google Fonts and logoscdn.com and others), adding 979 KiB and 103 ms of main-thread time.

  • Reduce unused CSS

    136 KiB

    About 136 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 54 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 8.2 s

    8.2 s

    The first text or image appears after 8.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.5 s

    17.5 s

    Your largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 49.6 s

    49.6 s

    The page becomes fully interactive after 49.6 s. Good is under 3.8 s.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 125 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.3 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.4 MB in 210 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 210 requests on a phone: scripts 5.7 MB (90), images 1.4 MB (39) and HTML 623 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    44 KiB

    1 image is downloaded at several times the size a phone draws it, for example optimized at 1,408 px wide, shown at 342 px. Resized copies would save about 44 KiB.

  • About 2.4 g of CO₂ per visit

    2.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

11 to fixGoogle 7284
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 5471
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 546 internal links, 62 external

    The homepage links to 546 pages on logos.com and 62 external pages.

6 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “Logos | Logos Bible Study Platform”.

  • Canonical URL set

    The canonical URL is https://www.logos.com/.

  • Structured data in place

    Structured data found: Corporation and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.logos.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,239 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix0
  • 15 linked pages are broken

    Your homepage links to https://www.logos.com/culture/en-US, https://www.logos.com/culture/es-US, https://www.logos.com/culture/en-CA, https://www.logos.com/culture/fr-CA, https://www.logos.com/culture/en-GB and https://www.logos.com/culture/en-AU and 9 others, which answer with an error. Visitors hit a dead end and search engines drop them.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5439780&tm=gtm002&Ver=2&mid=e7f2bf8b-09c2-452e-a9d8-8af0e8cc7bef&bo=1&sid=06ef1030d28e11f1bd97ebec3317ab16&vid=06ef0c60d28e11f196a97972263ccf0f&vids=1&msclkid=N&pi=918.

  • 7 small tap targets

    7 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 608 words of copy

    The homepage carries about 608 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop this deal” and “Start 30-day free trial”.

  • 47 calls to action

    The homepage has 47 calls to action, for example “Contact Us”, “Shop Academic Discounts” and “Get a Logos Gift Card”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies (measured from a US location before any click).

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Didomi

    A consent management tool (Didomi) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at logos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Azure

Hiring

Hiring
3 open roles
Teams
Logos (1), Services (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on logos.com, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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