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lojasbecker.com website review

Visit site (opens in a new tab)Reviewed 28 October 202653 issues · 93 checks

This review found 53 issues worth fixing on lojasbecker.com, 23 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.8 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20263.9 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20263.9 s
Jul 18, 20263.9 s
Jul 25, 20263.9 s
Aug 1, 20263.9 s
Aug 8, 20263.9 s
Aug 15, 20263.9 s
Aug 22, 20263.9 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20263.9 s
Sep 19, 20263.9 s
Sep 26, 20263.9 s
Oct 3, 20263.9 s
Oct 10, 20264.0 s
Oct 17, 20264.1 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
429 ms279 msMay 9Oct 24412 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026313 ms
May 16, 2026298 ms
May 23, 2026296 ms
May 30, 2026298 ms
Jun 6, 2026302 ms
Jun 13, 2026306 ms
Jun 20, 2026308 ms
Jun 27, 2026309 ms
Jul 4, 2026309 ms
Jul 11, 2026311 ms
Jul 18, 2026308 ms
Jul 25, 2026305 ms
Aug 1, 2026309 ms
Aug 8, 2026310 ms
Aug 15, 2026311 ms
Aug 22, 2026313 ms
Aug 29, 2026313 ms
Sep 5, 2026313 ms
Sep 12, 2026313 ms
Sep 19, 2026308 ms
Sep 26, 2026311 ms
Oct 3, 2026333 ms
Oct 10, 2026357 ms
Oct 17, 2026388 ms
Oct 24, 2026412 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lojasbecker.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lojasbecker.com at 2.1 s2.1 s
  2. lojasbecker.com at 4.2 s4.2 s
  3. lojasbecker.com at 6.4 s6.4 s
  4. lojasbecker.com at 8.5 s8.5 s
  5. lojasbecker.com at 10.6 s10.6 s
  6. lojasbecker.com at 12.7 s12.7 s
  7. lojasbecker.com at 14.9 s14.9 s
  8. lojasbecker.com at 17.0 s17.0 s

Speed

13 to fix35
  • Render-blocking requests

    9.6 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.6 s.

  • Reduce unused JavaScript

    2.4 s · 853 KiB

    About 853 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 573 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (573 KiB).

  • vtexassets.com adds 1.0 s

    1.0 s

    vtexassets.com costs a phone 1.0 s of main-thread work and 2.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Facebook and others), adding 3.6 MB and 2.0 s of main-thread time.

  • Reduce unused CSS

    760 ms · 135 KiB

    About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Google Tag Manager adds 482 ms

    482 ms

    Google Tag Manager costs a phone 482 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.

  • Facebook adds 268 ms

    268 ms

    Facebook costs a phone 268 ms of main-thread work and 224 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,806 HTML elements

    The page has 1,806 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    110 KiB

    5 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 46 ms

    46 ms

    Your server sent the HTML in 46 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 11.5 s

    11.5 s

    The first text or image appears after 11.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.6 s

    19.6 s

    Your largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mouse Gamer Acer Nitro​”.

  • Time to Interactive: 20.2 s

    20.2 s

    The page becomes fully interactive after 20.2 s. Good is under 3.8 s.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 892 ms

    892 ms

    Scripts block taps and scrolling for 892 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 437 ms

    437 ms

    Real visitors wait 437 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 313 ms to 412 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.8 MB in 204 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 204 requests on a phone: scripts 1.9 MB (52), fonts 1.1 MB (4) and images 296 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    35 KiB

    1 image is downloaded at several times the size a phone draws it, for example 101efae5-f6fb-4881-b254-21652b992424___7be16400ee56cca805bce at 853 px wide, shown at 158 px. Resized copies would save about 35 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (86 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

10 to fixGoogle 7485
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 60 text elements with low contrast

    60 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8566
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “Lojas Becker”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 54 internal links, 15 external

    The homepage links to 54 pages on lojasbecker.com and 15 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.lojasbecker.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lojasbecker.com/sitemap/brand-0.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (724 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.lojasbecker.com/cartao-becker and https://www.lojasbecker.com/ofertadasemana have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.lojasbecker.com/climatizacao, https://www.lojasbecker.com/ferramentas and https://www.lojasbecker.com/informatica took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6969
  • 1 broken image

    1 image failed to load on a phone, for example https://klcpof.lojasbecker.com/g/uids?pld=Fcff-UF9iDD0HmlufGwfFRSOW2yNjYW3gkG7TxbEp10X87pg0FeU1fJAvEHGHiuEH3nJrg6O9HmT5leXJMZVYiAPEznWNJnZgcdIIWle_7RY-J9TqIrukJYIOdPCyHL0cT_Y20mZbCqg-MjtNfzbLf-eG3cgGb.

  • 24 small tap targets

    24 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 9 distorted images

    9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 510 words of copy

    The homepage carries about 510 words of visible text.

4 checks passed
  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lojasbecker.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Company

Founded
1952
Headquarters
Cerro Largo

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 53 issues on lojasbecker.com, including 26 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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