lokad.com website review

55 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

Your mobile performance score is 70 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 850 ms.

6 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

1 third-party service load with your homepage (Plausible), adding 3 KiB and 15 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BETTER SUPPLY CHAIN DECISIONS AUTOMATED EVERYDAY AI-powered…”.

The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 66 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

7 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 292 characters; Google truncates after about 160, so the end of your pitch is cut.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 101 pages on lokad.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/en declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/en has no meta description, so Google writes the search snippet from whatever text it finds.

/aerospace-inventory-forecasting and /solutions-for-oil-and-gas-operations use the same meta description. A description written for each page earns more clicks.

/en has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 893 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.