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lomcards.com website review
Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 72 checks
This review found 33 issues worth fixing on lomcards.com, 11 of them high impact, across 72 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #99,202 of 108,298 reviewed websitesbeats 7%
- #58,695 of 61,402 online storesbeats 4%
- #53,982 of 56,029 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
Speed
Use efficient cache lifetimes
2.3 s · 1.7 MB14 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
amaicdn.com adds 1.2 s
1.2 samaicdn.com costs a phone 1.2 s of main-thread work and 507 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.1 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 1.6 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (amaicdn.com, Shopify and Google CDN and others), adding 1.3 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
930 ms · 304 KiBAbout 304 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 930 ms faster on a phone.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 142 ms
142 msShopify costs a phone 142 ms of main-thread work and 685 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 23 KiB2 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.9 s
8.9 sYour largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.6 s
12.6 sThe page becomes fully interactive after 12.6 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 297 requests
4.7 MBYour homepage downloads 4.7 MB in 297 requests on a phone: images 2.0 MB (14), scripts 1.2 MB (75) and other files 955 KiB (161). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
LOTM_WEBSITE_BANNER-01.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 159.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (91 characters)
Your title is 91 characters, so Google will cut it off around 60: “Lord of Mysteries Collectibles and Trading Cards – Lord of Mysteries Cards and Collectibl…”.
Meta description is long (281 characters)
Your meta description is 281 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
One H1 headline
Your <h1> is empty.
30 internal links, 2 external
The homepage links to 30 pages on lomcards.com and 2 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://lordofmysteries.store/.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lordofmysteries.store/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (493 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://lordofmysteries.store/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://lordofmysteries.store/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://lordofmysteries.store/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
11 pages without a meta description
https://lordofmysteries.store/collections/all-product, https://lordofmysteries.store/pages/contact, https://lordofmysteries.store/pages/card-list, https://lordofmysteries.store/customer_authentication/redirect, https://lordofmysteries.store/policies/shipping-policy and https://lordofmysteries.store/products/yuewen-lord-of-the-mysteries-oracle-series-acrylic-keychain and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://lordofmysteries.store/pages/card-list and https://lordofmysteries.store/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://lordofmysteries.store/pages/contact and https://lordofmysteries.store/policies/contact-information have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
20 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 377 words of copy
The homepage carries about 377 words of visible text.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact” and “Contact Information”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lomcards.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
Ecomsend
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on lomcards.com, including 15 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.