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londonlashpro.com website review

Visit site (opens in a new tab)Reviewed 10 November 202649 issues · 101 checks

This review found 49 issues worth fixing on londonlashpro.com, 17 of them high impact, across 101 checks. The most urgent: main-thread work: 19.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.0 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
210 ms156 msMay 23Nov 7200 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026162 ms
May 30, 2026173 ms
Jun 6, 2026189 ms
Jun 13, 2026199 ms
Jun 20, 2026197 ms
Jun 27, 2026194 ms
Jul 4, 2026194 ms
Jul 11, 2026188 ms
Jul 18, 2026187 ms
Jul 25, 2026186 ms
Aug 1, 2026184 ms
Aug 8, 2026182 ms
Aug 15, 2026180 ms
Aug 22, 2026180 ms
Aug 29, 2026181 ms
Sep 5, 2026186 ms
Sep 12, 2026185 ms
Sep 19, 2026186 ms
Sep 26, 2026194 ms
Oct 3, 2026194 ms
Oct 10, 2026196 ms
Oct 17, 2026203 ms
Oct 24, 2026200 ms
Oct 31, 2026204 ms
Nov 7, 2026200 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of londonlashpro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. londonlashpro.com at 1.4 s1.4 s
  2. londonlashpro.com at 2.7 s2.7 s
  3. londonlashpro.com at 4.1 s4.1 s
  4. londonlashpro.com at 5.4 s5.4 s
  5. londonlashpro.com at 6.8 s6.8 s
  6. londonlashpro.com at 8.2 s8.2 s
  7. londonlashpro.com at 9.5 s9.5 s
  8. londonlashpro.com at 10.9 s10.9 s

Speed

13 to fix38
  • Main-thread work: 19.1 s

    A phone's processor spends 19.1 s on main-thread work while loading, 10.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,529 HTML elements

    The page has 5,529 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.5 MB and 3.3 s of main-thread time.

  • Reduce unused JavaScript

    1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    950 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Google Tag Manager adds 885 ms

    885 ms

    Google Tag Manager costs a phone 885 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 615 ms

    615 ms

    Shopify costs a phone 615 ms of main-thread work and 613 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 597 ms. During a long task the page ignores taps.

  • Klaviyo adds 463 ms

    463 ms

    Klaviyo costs a phone 463 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 395 ms

    395 ms

    Clarity costs a phone 395 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 303 ms

    303 ms

    Google CDN costs a phone 303 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    205 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (205 KiB).

  • Improve image delivery

    150 ms · 34 KiB

    2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    112 KiB

    112 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    28 KiB

    28 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 31.2 s

    31.2 s

    The page becomes fully interactive after 31.2 s. Good is under 3.8 s.

  • Total Blocking Time: 4.0 s

    4.0 s

    Scripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 200 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 183 ms

    183 ms

    Real visitors wait 183 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 503 ms

    503 ms

    Real visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.085

    0.085

    The layout barely moves while loading (CLS 0.085, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 332 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 332 requests on a phone: scripts 3.1 MB (166), images 595 KiB (32) and other files 316 KiB (94). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (81 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 151.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7983
  • Invalid ARIA attributes

    20 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (18 elements)

    Elements must only use permitted ARIA attributes: 18 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (86 elements)

    All page content should be contained by landmarks: 86 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 36 form fields without a label

    36 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “London Lash Pro Supplier | Professional Eyelash Extension Supplies”.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 379 internal links, 16 external

    The homepage links to 379 pages on londonlashpro.com and 16 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “The highest-rated lash brand worldwide and the favourite for a reason. Over a decade of delivering the results others o…”.

  • One H1 headline

    Your main headline reads: “Professional Eyelash Extension Supplier”.

  • Canonical URL set

    The canonical URL is https://londonlashpro.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://londonlashpro.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://londonlashpro.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,906 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://londonlashpro.com/pages/wishlist-page has no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    https://londonlashpro.com/pages/shipping-info, https://londonlashpro.com/products/eyelash-extension-glue, https://londonlashpro.com/collections/pre-glued-cluster-lashes, https://londonlashpro.com/collections/london-lash-glues, https://londonlashpro.com/collections/view-all-liquids and https://londonlashpro.com/collections/lash-lift-products and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://londonlashpro.com/pages/wishlist-page took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 2 broken images

    2 images failed to load on a phone, for example https://londonlashpro.com/.

  • 38 small tap targets

    38 of 101 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “settings is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 484 words of copy

    The homepage carries about 484 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP OUR BESTSELLERS!”.

  • 37 calls to action

    The homepage has 37 calls to action, for example “Shop All Glues”, “Shop All Liquids” and “SHOP BY COLLECTION”.

  • 25 short forms

    25 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at londonlashpro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Consentmo Gdpr · Optimonk Popup Cro A B Test · Klaviyo Email Marketing Sms · Judge Me Reviews · Preproduct Pre Order · Google Youtube · Microsoft Clarity · Smart Seo · Geoip Country Redirect · Gdpr Backpack · Klarna On Site Messaging · Planet · Free Gift · Discount Mixer · cloudfront.net · rechargecdn.com · trustpilot.com · amazonaws.com · staq-cdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Company

Headquarters
Westhoughton

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on londonlashpro.com, including 22 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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