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long-mcquade.com website review
Visit site (opens in a new tab)Reviewed 26 October 202628 issues · 78 checks
This review found 28 issues worth fixing on long-mcquade.com, 11 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 996 ms |
| Sep 19, 2026 | 967 ms |
| Sep 26, 2026 | 930 ms |
| Oct 3, 2026 | 911 ms |
| Oct 10, 2026 | 911 ms |
| Oct 17, 2026 | 921 ms |
| Oct 24, 2026 | 960 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 92 ms |
| May 16, 2026 | 94 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 97 ms |
| Jun 13, 2026 | 98 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 99 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 100 ms |
| Jul 18, 2026 | 101 ms |
| Jul 25, 2026 | 101 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 102 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 105 ms |
| Oct 24, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.8 s · 282 KiBAbout 282 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 329 KiB15 files are served with short cache lifetimes, so returning visitors download them again (329 KiB).
3,033 HTML elements
The page has 3,033 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 91). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and cdn-cookieyes.com and others), adding 1.1 MB and 569 ms of main-thread time.
Google Tag Manager adds 435 ms
435 msGoogle Tag Manager costs a phone 435 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused CSS
300 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Cloudflare CDN adds 0 ms
0 msCloudflare CDN costs a phone 0 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 ms · 110 KiB8 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Legacy JavaScript
200 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 91 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 641 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.2 s
2.2 sReal visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “October is Rocktober - Powered by Yorkville Sound”.
First Contentful Paint: 7.0 s
7.0 sThe first text or image appears after 7.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 12.6 s
12.6 sThe page becomes fully interactive after 12.6 s. Good is under 3.8 s.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 255 ms
255 msScripts block taps and scrolling for 255 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 92 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
An image on the first screen is lazy-loaded
IITWI EXMPRO8 756x504 ENG-mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.5 g of CO₂ per visit
0.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.7 MB in 72 requests
1.7 MBYour homepage downloads 1.7 MB in 72 requests on a phone: scripts 853 KiB (22), fonts 382 KiB (6) and images 274 KiB (19). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
26 tap targets too small
26 tap targets are too small or too close together to hit reliably with a finger.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 62 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
590 internal links, 5 external
The homepage links to 590 pages on long-mcquade.com and 5 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Long & McQuade is Canada`s biggest music store offering a huge selection of musical instruments and music lessons acros…”.
One H1 headline
Your main headline reads: “Long & McQuade”.
Title: 58 characters
Your title is a healthy 58 characters: “Canada's Music Store, Musical Instruments | Long & McQuade”.
Canonical URL set
The canonical URL is https://www.long-mcquade.com/.
Structured data in place
Structured data found: Corporation.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.long-mcquade.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.long-mcquade.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,428 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 177 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
9 small tap targets
9 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://www.long-mcquade.com' has been…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 15-field form
Your longest form asks for 15 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 955 words of copy
The homepage carries about 955 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
36 calls to action
The homepage has 36 calls to action, for example “Contact Us”, “Shop By Category” and “Shop All Guitars”.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at long-mcquade.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 1956
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on long-mcquade.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.